Brand Tone

educational, practical, encouraging, supportive, and friendly.

Brand Values

• •Accessibility
• •Sustainability
• •Practicality
• •Education
• •Ethical Consideration

Best Practices

• •Stay Encouraging and Positive: Always frame sustainability as an achievable and positive goal. Use empowering language like "Start your journey," "Every swap counts," and "Simple changes" rather than focusing on negative statistics or eco-anxiety.
• •Focus on Practical Benefits: For every product, clearly state its practical use and its eco-friendly advantage. For example, "This dish brush not only looks great on your counter, but its plant-based bristles are fully compostable."
• •Maintain a Clear and Simple Language: Avoid overly technical or scientific jargon. The goal is to be accessible to everyone, regardless of where they are on their eco-journey. Keep sentences clear, concise, and direct.
• •Educate Gently: Weave educational tidbits into your copy. Explain why a product is a good choice (e.g., "bamboo is a fast-growing, renewable resource") to add value and reinforce the brand's mission without being preachy.
• •Develop a "Brand Voice" Guide: Create a simple internal document that outlines the brand's tone (practical, encouraging, educational) and values (sustainability, accessibility). This ensures that anyone writing for the brand—whether for the website, emails, or future social media—can maintain a consistent and recognizable voice.

Social Perception

The brand likely appeals to customers who are beginning their eco-journey or are committed to a sustainable lifestyle, seeking a reliable, one-stop shop. They are perceived as a straightforward and trustworthy retailer focused on product utility. Due to a limited online presence, the current perception is neutral and primarily confined to those who discover the website directly.

Copy Examples

• •Small Swaps, Big Impact. Welcome to Keep it Eco. Discover simple, beautiful, and sustainable alternatives for your home and lifestyle. Start your eco-friendly journey with us today—one practical product at a time.
• •Keep Food Fresh, Naturally. Say goodbye to single-use plastic wrap. Our reusable beeswax wraps are the perfect, washable, and fully biodegradable solution for covering bowls, wrapping sandwiches, and storing leftovers. Made with natural ingredients to keep your food fresh and your conscience clear.
• •Making Eco-Living Easy. We started Keep it Eco with a simple idea: everyone should be able to make sustainable choices without complication. We're here to provide practical, high-quality products that help you reduce waste and live a little greener every day. No judgment, just helpful solutions.
• •So Glad You're Here! Thanks for joining the Keep it Eco family! We're excited to help you find easy ways to care for our planet. As a thank you, enjoy 10% off your first order. Explore our collections and see how simple sustainability can be.
• •Your Bathroom, Now Plastic-Free. Ready to declutter your shower shelf and the planet? From solid shampoo bars to bamboo toothbrushes, creating a plastic-free bathroom is easier than you think. What's the first swap you're excited to make? #KeepItEco #PlasticFreeLiving #SustainableSwaps #EcoFriendlyHome