Brand Tone

Friendly, helpful, community-oriented, approachable, professional, proud, celebratory, straightforward, and service-focused.

Brand Values

• •Quality Craftsmanship
• •Customer-Centric Service
• •Community Focus
• •Reliability and Affordability
• •Personalization

Best Practices

• •Always Use a Friendly and Approachable Tone: Start posts with a warm opening. Use "we" to foster a sense of a team behind the brand. Phrases like "Pop into our shop," "Send us a message," or "We're here to help" reinforce approachability.
• •Highlight the Community Connection: Whenever possible, tag the local businesses, schools, or clubs you're working with (with their permission). This builds social proof and strengthens your position as a community-integrated business.
• •Focus on Quality and Durability: Use words like "high-quality," "durable," "professional finish," and "built to last" to describe your products. This speaks directly to the value that customers, especially for workwear and school uniforms, are looking for.
• •Showcase the "Personalized" Aspect: Emphasize the bespoke nature of your work. Use phrases like "your design," "custom-made for you," "bring your logo to life," and "unique gifts" to remind customers that your service is about creating something special for them.
• •Maintain a Consistent Call to Action: End your social media posts and website sections with a clear, simple instruction. Examples include: "Visit us in-store," "Shop the collection online," "Message us for a quote," or "Give us a call." This guides potential customers on what to do next.

Social Perception

Overwhelmingly positive; viewed as a reliable, high-quality local business with excellent service, efficient turnaround times, and helpful staff; seen as the go-to place in Helston for embroidery needs, from professional work shirts to unique, personalized gifts.

Copy Examples

• •Helping our friends at [Local Business Name] look sharp! We love bringing your brand to life with high-quality, durable embroidery that makes a professional statement. Ready to get your team kitted out? Send us a message to get started!
• •Back to School with Confidence. Quality, durable school uniforms for [School Name] and more. Order online or pop into our Helston shop for a perfect fit. Built to last the school year and beyond.
• •From a simple idea to a gift they'll never forget. ✨ Our personalized embroidery service is perfect for birthdays, new babies, and those 'just because' moments. What can we create for you today?
• •Proud to support the [Club Name]! It's always a pleasure to create custom kits that foster team spirit. Whether you're on the water or on the field, we've got your team covered. #Community #Teamwear #Helston
• •Since 1999, Forget Me Not Designs has been the heart of custom embroidery and printing in Helston. We're a small team with a passion for quality and a commitment to our community. From local workwear to cherished personal gifts, we handle every project with professional care and a friendly smile. Thank you for supporting local.