Brand Tone

warm, friendly, caring, and nostalgic

Brand Values

• •Quality
• •Customer Service
• •Tradition & Family
• •Community & Connection
• •Creativity & Inspiration

Best Practices

• •Emphasize Emotional Connection: Use words that evoke feelings of warmth, comfort, love, and nostalgia. Focus on how the products make people *feel*.
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend. Use welcoming language and avoid overly formal or corporate jargon.
• •Highlight Quality and Thoughtfulness: Subtly weave in the quality of the products and the care that goes into selecting them or the care that customers put into their own crafted items.
• •Tell Stories (Implicitly or Explicitly): Frame products within the context of creating memories, celebrating milestones, or bringing comfort. For example, "the perfect gift for a new arrival" or "a way to keep loved ones close."
• •Incorporate a Sense of Tradition and Community: Reference the store's heritage as a family-run business where appropriate, and speak to the joy of shared experiences and local connection.

Social Perception

Customers generally perceive Forget Me Not 247 positively, viewing it as a source of unique and quality gifts, cards, and craft supplies. They are seen as a friendly and helpful local business. The keepsake aspect of some of their product range (though some reviews are for similar businesses) is highly valued for its emotional comfort and ability to preserve memories.

Copy Examples

• •More than just a toy, it's a fluffy hug waiting to happen. Discover the timeless charm of Jellycat at Forget Me Not 247 – creating smiles and cherished memories, one cuddle at a time.
• •Words from the heart, beautifully expressed. Find the perfect card at Forget Me Not 247 to celebrate life's special moments and tell someone you care.
• •Unleash your creativity and weave some love into every stitch. Our curated collection of wools, patterns, and craft kits at Forget Me Not 247 is here to inspire your next masterpiece.
• •Your cherished local spot for thoughtful gifts and creative inspiration. For over 25 years, Forget Me Not 247 has been helping you find that perfect something. Visit us in Fareham or online – a little bit of magic awaits.
• •Hold onto precious memories. Our [specific keepsake item, e.g., memory boxes, special frames] are designed to keep your most treasured moments close, a gentle reminder of the love that surrounds you.