Tono de Marca

passionate, authentic, and story-driven. It blends a respect for heritage with a modern, artisanal approach. The language used is personal and transparent, often sharing the backstory of the founder, the family name's Scottish origins, and the detailed, hands-on production process. There's a clear sense of pride in the craft, positioning the products for "true spirit lovers" and discerning drinkers rather than the mass market. The tone is also somewhat informal and engaging, as seen in the founder's personal anecdotes and the story of the distillery's creation stemming from a wager.

Valores de Marca

• •Quality and Craftsmanship
• •Heritage and Legacy
• •Transparency and Honesty
• •Local Sourcing
• •Passion and Authenticity

Mejores Prácticas

• •Lead with the "Why": Always circle back to the founder's story. Whether in ad copy or social media, connecting the product to Philip Robbins's passion, his career change, and his frustration with mass-market spirits will reinforce authenticity.
• •Emphasize "Handcrafted" and "From Scratch": Consistently use terms like "handcrafted," "small-batch," "from scratch," and "grain to glass." Detail the process—mentioning the hand-numbering of bottles, the in-house charring of barrels, or the long fermentation times—to give these terms real weight.
• •Champion Local: Make "local" a hero of the story. Specifically mentioning "Lancashire rye" or the corn grown next door creates a tangible sense of place and reinforces the commitment to local sourcing.
• •Tell the Heritage Story: Weave the Forgan family name and its Scottish roots into the narrative where appropriate. It adds a layer of history and legacy that elevates the brand beyond being just another craft distillery.
• •Maintain a Personal, Transparent Voice: Write copy as if the founder is speaking directly to the customer. Use "we" and "I" to share details, anecdotes (like the time capsule or the wager), and the philosophy behind the distillery. This builds a direct, trustworthy relationship with the audience.

Percepción Social

The public perception of Forgan Distillery appears to be that of a hidden gem and a high-quality, artisanal producer. News articles and online mentions portray it as a trustworthy distillery creating spirits for a discerning audience. The founder is often quoted expressing a desire to become better known, suggesting the brand is still growing its reputation. The distillery is listed among other respected English whisky producers, indicating its standing within the industry. The overall image is positive, focusing on the compelling founder's story, the "grain to glass" methodology, and the premium quality of its small-batch products.

Ejemplos de Copy

• •From a field of Lancashire rye to your glass. Our Forgan 50 Rye Whiskey isn't just made; it's nurtured. Aged three and a half years in hand-charred American oak, each bottle holds the story of local grain and a passion for authentic flavour. This is a spirit for those who truly love spirits.
• •It started with a wager and a dissatisfaction with the ordinary. Philip Robbins left a 30-year career to chase a passion: creating spirits with integrity, from scratch. That pursuit is now Forgan Distillery—a tribute to family heritage and the art of true, handcrafted distilling.
• •Meet the source of our Forgan Corn Whiskey. This isn't just any field; it's the one right next to our distillery. We believe in local, in quality you can control, and in a process that's honest from grain to glass. Every sip tells the story of that commitment. #ForganDistillery #GrainToGlass #CraftSpirits #Lancashire
• •We don't buy our spirit. We create it. By choosing the difficult path of a full distiller's license, we ensure absolute control over our quality. From fermenting local Lancashire rye to bottling by hand, we are transparent in our process because we are proud of our product.
• •Tired of the same old spirits? You're the reason we exist. Forgan Distillery was founded to give classics a modern, handcrafted facelift. We create small-batch gin, rum, and whiskey for those who appreciate the story behind the spirit. Discover the difference passion makes.