Brand Tone

Inspirational, Encouraging, and Sincere. Devotional and Faithful

Brand Values

• •Faith
• •Encouragement
• •Truth
• •Love
• •Service
• •Quality
• •Mission-Driven

Best Practices

• •Always Lead with Faith and Inspiration: Ensure that the primary message in all copy reflects the core purpose of encouraging and uplifting through God's word.
• •Use Sincere and Empathetic Language: Communicate with warmth and understanding, reflecting the "friendly, personal service" the brand is known for. Avoid overly aggressive sales tactics.
• •Incorporate Scripture or its Essence: Directly or indirectly reference biblical truths and promises, reinforcing the "Forever Truth" brand name and its meaning.
• •Focus on the "Why": Remind the audience of the purpose behind the products – to wear their faith, be encouraged, and share God's love.
• •Maintain a Positive and Hopeful Outlook: All communications should inspire hope and reflect the uplifting nature of the brand's mission, avoiding fear-based or negative messaging.

Social Perception

Customers and the public who interact with the brand generally perceive Forever Truth as a provider of meaningful, faith-based jewelry and gifts. The brand is seen as a source of encouragement and a way for individuals to express and be reminded of their Christian faith. The emphasis on scripture and the "wear your faith" tagline resonates with a Christian audience looking for products that align with their beliefs. They are perceived as a family-run business with a genuine passion for their mission.

Copy Examples

• •Headline: Wear Your Hope: Beautiful Reminders of His Everlasting Truth. Body: Discover our collection of scripture-engraved jewelry, designed to keep His promises close to your heart and bring encouragement to your everyday. Each piece is a testament to faith, crafted to inspire.
• •Headline: The Perfect Gift of Faith, Wrapped in Love. Body: Looking for a meaningful gift? Our timeless scripture jewelry and encouraging accessories are perfect for celebrating milestones, offering comfort, or simply sharing a message of God's unwavering love.
• •Headline: Strength in Scripture. Beauty in Design. Body: Forever Truth brings you exquisitely crafted jewelry that’s more than an accessory—it’s a declaration. Made with durable stainless steel, carry powerful Bible verses with you, beautifully and lastingly.
• •Headline: Let Your Light Shine: Accessories That Speak to Your Soul. Body: Brighten your day and share your faith with our unique collection. From elegant necklaces to inspiring bracelets, find pieces that resonate with your spirit and share the eternal message of truth.
• •Headline: Find Daily Encouragement in His Unchanging Word. Body: In a world of constant change, anchor yourself to the Forever Truth. Our scripture-inspired products are created to be a gentle reminder of God's steadfast love and the peace found in His promises.