Brand Tone

Warm & Caring, Personal & Approachable, Sentimental & Emotive, Trustworthy & Quality-Focused, Authentic & Genuine

Brand Values

• •Personalisation & Uniqueness
• •Craftsmanship & Quality
• •Emotional Connection & Meaning
• •Family & Community
• •Customer Delight

Best Practices

• •Create a Brand Voice Guide: Document key tone words (e.g., warm, sentimental, personal, trustworthy), common phrases, and the "why" behind the brand. Share this with anyone creating content.
• •Focus on "Feeling": Before writing, ask: "How do we want the customer to *feel* when they read this?" This helps infuse copy with the intended emotion (e.g., comforted for memorial pieces, joyful for celebration pieces).
• •Use Storytelling: Weave narratives into product descriptions and social media posts. Talk about the meaning behind a design, the joy of gifting, or how a piece can commemorate a special bond. This reinforces the sentimental value.
• •Emphasize "Handmade" and "Personalised": Consistently highlight these core aspects. Use phrases like "crafted by hand," "made just for you," "your unique story," to reinforce the brand's key differentiators and values.
• •Maintain Authenticity: Let the genuine passion for creating meaningful items shine through. Avoid overly corporate or generic language. Keep the "family-run" warmth in interactions and communications, even in automated responses where possible.

Social Perception

Positive & Trusted, Go-To for Meaningful Gifts, Appreciation for Craftsmanship, Support for Small Business, Emotionally Resonant

Copy Examples

• •Product Description (Memorial Piece): Keep their memory close with our [Product Name]. Tenderly handcrafted and personalised with [specific personalisation, e.g., their initial and a significant date], this piece is more than jewellery; it's a gentle reminder of a love that lasts forever. Made with care, for a heart that remembers.
• •Social Media Post (New Baby Gift): Welcome a precious new arrival with a gift as unique as they are! ✨ Our personalised [Product Name] is lovingly handmade to celebrate this joyous beginning. Engrave their name, birthdate, or a sweet message – a keepsake they'll treasure as they grow. #ForeverMineCollectables #HandmadeWithLove #NewBabyGift #PersonalisedKeepsake
• •Email Subject Line (General Promotion): Handcrafted Just For You: Discover a Gift They'll Adore ❤️
• •Website Banner (Occasion-Based - e.g., Anniversary): Celebrate Your Story. Beautifully Handcrafted Anniversary Gifts, Personalised to Perfection.
• •Instagram Caption (Behind-the-Scenes): From our family to yours, with love in every detail. ✨ Each personalised treasure is carefully handcrafted right here in our Staffordshire studio, ensuring your special moments are captured beautifully. What memory would you love to hold close? #FamilyRunBusiness #HandmadeJewelleryUK #BehindTheScenes #CraftedWithCare #MeaningfulGifts