Brand Tone

friendly, celebratory, and youthful

Brand Values

• •Connection and Sentimentality
• •Personalization and Creativity
• •Quality and Craftsmanship
• •Experience

Best Practices

• •Embrace a Casual, Inclusive Voice: Always use welcoming and friendly language. Phrases like "fam," "bestie," and direct questions ("Who would you get linked with?") make the brand feel like a friend.
• •Use Visuals to Tell the Story: Let high-quality photos and videos of the experience do the heavy lifting. The copy should complement the visuals by adding context, emotion, and a clear call-to-action.
• •Keep it Celebratory and Positive: Frame every post around the joy of connection, milestones, and self-expression. The tone should always be upbeat, using positive language and emojis to convey excitement.
• •Stay Current with Trends (Especially on TikTok): Utilize trending audio, hashtags, and video formats to keep the content fresh and relevant to a younger audience. This shows the brand is in-the-know and part of the current conversation.
• •Highlight the "Why" Behind the "What": Instead of just showing the jewelry (the "what"), consistently emphasize the meaning behind it (the "why") —celebrating love, friendship, and personal stories. This reinforces the core brand value of sentimentality.

Social Perception

The public perceives FOREVERLINKX as a trendy, fun, and accessible brand specializing in a sentimental experience. Customers see getting permanent jewelry as a modern way to create a lasting memory, similar to getting a matching tattoo but with less commitment. The brand is viewed as a go-to spot for a unique and shareable activity, particularly popular among younger demographics for celebrating friendships and relationships. Their association with local community events and positive customer testimonials reinforce a reputation for being a friendly, quality local business.

Copy Examples

• •Tag your bestie who you d get linked with! Our friendship bracelets just got a major upgrade. Create a memory that ds as permanent as your bond. Book your appointment or walk in we can t wait to see you!
• •Give a gift that truly lasts forever. This holiday season, give the gift of a spark! From delicate permanent bracelets to custom-engraved lockets, create a one-of-a-kind piece for your special someone. Shop our collection now and get $10 off!
• •POV: You finally get the permanent bracelet you ve been dreaming of. It's quick, painless, and a whole vibe. Who are you bringing for your turn? #permanentjewelry #foreverbracelet #thingstodoincalifornia #jewelry
• •Your Story, Your Style, Your Spark. At FOREVERLINKX, your creativity leads the way. From hand-chains to custom charms, we help you design a piece that ds 100% you. Let's create something timeless together.
• •Summer days and golden rays Add a little sparkle to your step with a permanent anklet. Waterproof and vacation-proof. Slide into our DMs to book! #permanentanklet #summerjewelry #foreverlinkx