Brand Tone

Warm, Aspirational, and Personable.

Brand Values

• •Passion for Interiors
• •Curated Quality
• •Customer Delight

Best Practices

• •Lead with "Warmth": Always start communications, from emails to social captions, with a friendly and welcoming tone. Use words like "Hello," "Welcome," and "Cosy" to maintain a personable feel.
• •Tell the "Family-Run" Story: Subtly weave the narrative of being a small, passionate, family-run business into your copy. This builds trust and differentiates the brand from larger, impersonal retailers. Phrases like "hand-picked by our founder" or "from our home to yours" reinforce this.
• •Focus on the "Feeling," Not Just the Product: Sell the emotion the product evokes. Instead of just "selling a candle," sell "the feeling of a calm, cosy evening." Use descriptive and evocative language that helps the customer imagine the item in their own "forever home."
• •Emphasize Quality and Curation: Consistently use terms like "hand-picked," "curated collection," "quality," and "timeless" to reinforce the brand's commitment to offering special, lasting pieces rather than disposable trends.
• •Use Customer Language: Incorporate words and phrases from your positive customer reviews into your marketing copy. Words like "stunning," "amazing quality," and "quick delivery" are powerful social proof and will resonate authentically with new customers because they come directly from existing ones.

Social Perception

Trusted Source for High-Quality, Stylish Decor.

Copy Examples

• •(Instagram Post - New Product): Welcome a touch of timeless elegance. ✨ Our new ceramic vase collection has just arrived, each piece hand-picked to bring a serene and stylish feel to your space. Perfect for showcasing fresh blooms or as a stunning standalone piece on your mantelpiece. How would you style yours? #ForeverHomeInteriors #HomeAccessories #CeramicVase #NewArrival #CheshireLiving
• •(Facebook Ad - Seasonal Decor): Cosy evenings are calling! As the nights draw in, create your own warm sanctuary with our collection of autumn-inspired decor. From plush textiles to the soft glow of our scented candles, find everything you need to make your home feel like a hug. Shop now and enjoy fast delivery right to your door. Link in bio!
• •(Website Banner - General): Your Home, Your Story. Find those perfect finishing touches that make a house a home. Explore our curated collection of on-trend accessories, chosen with passion and an eye for quality.
• •(Email Newsletter Subject Line): A little something new for your forever home... (Email Body Snippet): Hello [Customer Name], from our family to yours, we're excited to share our latest hand-picked treasures. We believe every item in your home should bring you joy, and this week’s collection is designed to do just that. Discover pieces that feel both on-trend and timeless...
• •(Product Description - For a Wicker Heart Decoration): Bring a little love to your walls with our charming wicker heart. Beautifully crafted and full of rustic character, this piece adds warmth and texture to any room. Ideal for a gallery wall, a nursery, or simply to fill that little space that needs a special touch. It’s more than a decoration; it’s a feeling.