Brand Tone

Chic and Trendy, Friendly and Experiential, Sentimental and Memorable, Playful and Fun, Aspirational

Brand Values

• •Connection and Bonding
• •Quality and Durability
• •Creating Memories
• •Customer Experience and Personalization
• •Style and Self-Expression

Best Practices

• •Prioritize 'The Experience': Always frame the service as more than just acquiring jewelry. Use words like 'experience,' 'moment,' 'memory,' 'celebrate,' and 'bond' consistently in all communications.
• •Use Aspirational Yet Approachable Language: Combine chic and trendy terms ('luxe,' 'sparkle,' 'glow,' 'effortless style') with friendly, inviting phrases that emphasize connection and joy. Ensure the tone feels inclusive.
• •Visually Reinforce the Brand: Maintain a consistent aesthetic across all platforms—bright, clean, high-quality imagery and videography that showcases happy customers, the beautiful jewelry, and the pleasant ambiance of the studio or events.
• •Highlight Quality with a Lifestyle Benefit: Mention the 14k gold-filled, sterling silver, waterproof, and tarnish-resistant qualities not just as features, but as benefits that allow the jewelry to be 'lived in' and remain beautiful through all of life's moments.
• •Foster Community and Share Stories: Encourage user-generated content by reposting customer photos (with permission) and highlighting the stories behind their 'forever' pieces. This reinforces the values of connection and memory-making.

Social Perception

Trendy and Desirable, Experiential and Shareable, High-Quality Offering, Associated with Special Occasions, Innovative and Fun

Copy Examples

• •Headline: Link Your Love. Sparkle Together. ✨ Body: More than just jewelry, it's a shared memory welded in gold. Bring your bestie, your mom, or your love to Forever Golden and create a bond that truly lasts. Book your experience at our Brielle studio or ask about our private party Link Lounge! #ForeverGoldenNJ #PermanentJewelry #BondedForLife
• •Headline: Waterproof. Tarnish-Resistant. Effortlessly You. 💁‍♀️ Body: Live in your layers with Forever Golden. Our chic 14k gold-filled & sterling silver permanent jewelry is made for your everyday adventures and your special moments. Get zapped and shine on! Visit shop-golden.com to book. #PermanentBracelet #NJJewelry #LiveInYourSparkle
• •Headline: The Ultimate Party Starter? The Forever Golden Link Lounge! 🚌✨ Body: Roll up the luxe experience to your next event! Our mobile jewelry bus brings custom-fit permanent bracelets, anklets, and more right to your doorstep. Bachelorettes, birthdays, or just because – let's make it unforgettable. #LinkLounge #NJPartyIdeas #PermanentJewelryExperience
• •Headline: Celebrate Your Story. Seal it in Gold. 💖 Body: Every connection is unique. Commemorate yours with a custom-fit piece from Forever Golden. It's more than an accessory; it's a beautiful reminder of your journey, meant to be cherished forever. Find us in Brielle, NJ. #CherishedKeepsakes #ForeverBonded #NJSmallBusiness
• •Headline: Obsessed is an understatement. 😍 Get your forever sparkle! Body: Join the 2000+ happy clients who are living in their Forever Golden jewelry! Our custom-welded pieces are the Jersey Shore's most sought-after accessory for a reason. Ready for yours? Appointments & walk-in hours on our Instagram @forevergolden.nj! #GetZapped #JewelryGoals #ForeverGoldenExperience