Brand Tone

Sentimental, Heartfelt, Personal, Intimate, Appreciative, Customer-Focused, Enthusiastic

Brand Values

• •Creating Lasting Memories
• •Personalization and Uniqueness
• •Emotional Connection
• •Quality and Precision
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document key tone characteristics (e.g., sentimental, personal, appreciative), preferred vocabulary (e.g., "cherish," "unforgettable," "heartfelt"), and phrases to avoid (e.g., overly technical or impersonal language).
• •Focus on "You" and "Your Story": Address the customer directly and emphasize how the products relate to their personal experiences, emotions, and relationships.
• •Highlight the Emotional Benefit: Go beyond describing the product; explain the feeling it evokes or the memory it preserves (e.g., "keep loved ones close," "celebrate your unique bond," "a symbol of your unbreakable connection").
• •Use Storytelling: Share anonymous customer anecdotes (with permission if specific) or create relatable scenarios that showcase the impact of receiving such a personal gift. The "About Us" story of the founders also contributes to this.
• •Maintain Authenticity and Empathy: Especially when dealing with sentimental products, ensure the language feels genuine and understanding of the emotions involved in purchasing and gifting these items. This includes responding to customer service inquiries with care.

Social Perception

Positive Customer Experiences, Innovative and Unique, Gift-Oriented, Trustworthy

Copy Examples

• •Facebook/Instagram Ad: "Hold a moment, a look, a love, forever close. Our personalized eye-engraved bracelets capture the unique sparkle of your dearest. A timeless gift, etched with emotion. ✨ Create yours today and keep their gaze with you, always."
• •Product Description Snippet (for a photo projection necklace): "More than just a necklace, it's a whispered secret, a cherished memory held near your heart. Upload your favorite photo and let us craft a delicate piece that projects your love to the world, or keep it as a precious, private reminder. Carry your story, beautifully engraved."
• •Email to Newsletter Subscriber: "Welcome to the ForeverEngraved family! We're Robin and Pierre, and we're so glad you're here. We believe that every piece of jewelry should tell a story – *your* story. Discover how we can help you turn precious moments into timeless keepsakes that speak from the heart."
• •TikTok Video Caption (showing a couple receiving matching eye bracelets): "Their eyes say it all, and now their bracelets do too! ❤️ Tag someone whose gaze you'd wear forever. #ForeverEngraved #EyeJewelry #CoupleGoals #PersonalizedGift #MakingMemories"
• •Website Homepage Headline: "Your Memories, Beautifully Engraved. Create Unique Jewelry That Tells Your Unforgettable Story."