Brand Tone

emotional, sentimental, and personal

Brand Values

• •Connection & Love
• •Personalization & Individuality
• •Quality & Craftsmanship
• •Creating Memories

Best Practices

• •Always start with the feeling you want to evoke. Use words like "cherish," "celebrate," "connect," and "remember" to tap into the sentimental value of the product.
• •Frame your products within a narrative. Instead of just describing a bracelet, describe the moment it represents—an anniversary, a tribute to a pet, or a long-distance relationship.
• •Speak directly to the customer to make the experience personal. Phrasing like "Your unique story" or "A gift for your loved one" creates a direct connection.
• •Emphasize the longevity of the memories and the jewelry itself. Use phrases like "lasting memories," "timeless piece," and "eternal bond" to reinforce the brand name and promise.
• •Avoid overly complex or technical jargon. The tone should be heartfelt and genuine. Authenticity is key to building trust with customers who are purchasing such personal items.

Social Perception

largely positive, high satisfaction with product quality and emotional impact, perceived as offering unique and meaningful products that are not "kitschy"; strong TikTok presence with viral videos; responsive to customer comments; some noted issues with shipping times/communication regarding delivery.

Copy Examples

• •Hold their gaze forever. Our custom eye-engraved bracelets are more than just jewelry—they're a promise, a memory, a way to keep your favorite person close, always. Surprise them with a gift that tells your unique love story. #ForeverEngraved #LoveInTheirEyes
• •Introducing our new Personalized Photo Keychain. Carry a special moment with you wherever you go. Engraved with a picture of your loved ones, your beloved pet, or a memory you never want to forget. A little piece of forever in your pocket. ✨ #Keepsake #PersonalizedGift #CaptureTheMoment
• •(Video shows a person receiving and opening a ForeverEngraved box, their emotional reaction, and a close-up of the eye-engraved bracelet) Text on screen: "I gave him my eyes so he can always see me." Caption: "The most personal gift you can give. Link in bio to create yours. #EyeBracelet #CouplesGift #SentimentalJewelry"
• •Your Story, Engraved. Create a one-of-a-kind piece of jewelry that holds your most cherished memories. The perfect symbol of connection, crafted with love and precision, just for you.
• •Looking for a gift that speaks volumes? Our engraved jewelry captures the moments and people that matter most. From the intricate detail of an eye to a date that changed your life, create a piece they will treasure forever. Shop our collection of meaningful keepsakes.