Brand Tone

sentimental, heartfelt, and appreciative

Brand Values

• •Preserving Memories
• •Sentimental Value
• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Joy of Giving & Connection

Best Practices

• •Focus on Emotion: Always lead with the sentimental value. Use words that evoke feelings of love, nostalgia, pride, and connection.
• •Tell a Story: Frame the product not just as jewelry, but as a vessel for a story – the story of a child's imagination, a special moment, or a unique bond.
• •Use \"Cherish\" and \"Forever\" Authentically: These are powerful words for the brand. Ensure they are used in contexts that feel genuine and resonate with the idea of lasting memories.
• •Speak Directly to Parents/Gift Givers: Address their desire to preserve memories and give meaningful gifts. Use \"you\" and \"your child\" to create a personal connection.
• •Maintain Simplicity and Warmth: Avoid overly complex language or overly formal tones. The language should feel as warm, genuine, and approachable as a heartfelt hug.

Social Perception

unique, meaningful, and emotionally resonant gifts

Copy Examples

• •Facebook/Instagram Ad: \"Hold a little piece of their imagination, forever close to your heart. ❤️ Turn your child's precious drawing into a timeless custom necklace. The most special gift they'll never forget. #ForeverDrawn #KidsArt #CherishedMemories\"
• •Website Homepage Banner: \"Little Hands, Big Art, Lasting Love. Transform their unique drawings into beautiful, handcrafted jewelry. Wear their creativity, cherish the memory. Explore Our Collection.\"
• •Email to New Subscriber: \"Welcome to Forever Drawn! We believe every squiggle and masterpiece tells a story worth holding onto. Ready to turn those cherished doodles into a keepsake that sparks joy for a lifetime? Discover how.\"
• •Product Description Snippet: \"Each line, each color, captured with love. This custom keychain isn't just an accessory; it's a tiny treasure chest of childhood wonder, handcrafted to keep their unique art alive, always and forever.\"
• •Holiday Promotion Post: \"This holiday, give a gift that speaks volumes from the heart. Imagine their joy unwrapping a piece of their very own art, transformed into beautiful jewelry. A memory made tangible, a treasure for always. Order by [Date] for holiday delivery! #GiftTheFeeling #ForeverDrawnChristmas\"