Brand Tone

Authentic & Passionate, Caring & Empathetic, Nature-Connected & Serene, Scientific & Trustworthy, Conscious & Responsible

Brand Values

• •Nature as Healer: The core belief in the healing and balancing power of nature, specifically Nordic forests and their microbial diversity.
• •Purity & Cleanliness: Commitment to natural, organic, vegan, and cruelty-free ingredients and formulations, free from unnecessary chemicals.
• •Sustainability & Ethical Responsibility: Dedication to eco-friendly practices, sustainable sourcing, recyclable packaging, and respect for biodiversity.
• •Scientific Efficacy & Transparency: Valuing research-backed ingredients and transparent communication about product benefits and certifications.
• •Well-being & Connection: Aiming to improve not just skin health but also overall well-being by reconnecting individuals with nature.
• •Conscious Consumerism & Skinimalism: Advocating for thoughtful purchasing decisions and a simpler, more effective approach to skincare.

Best Practices

• •Root in Authenticity: Always draw from the founder's story, the Finnish heritage, and the genuine passion for nature. Let this sincerity guide the language.
• •Balance Nature with Science: While celebrating the poetic beauty of the forest, consistently weave in the scientific backing (microbiome, postbiotics, research) to build credibility and trust.
• •Speak with Empathy: Address customer pain points (sensitive skin, eczema, etc.) with understanding and offer solutions in a hopeful, supportive tone. Share testimonials to reinforce this.
• •Use Evocative, Sensory Language: Employ words that transport the audience to the Nordic forests – think "serene," "pure," "grounding," "vibrant," "whispers of leaves."
• •Champion Your Values Consistently: Ensure that messages of sustainability, ethical practices, cruelty-free, vegan, and organic are not just footnotes but integral parts of the narrative across all platforms.

Social Perception

Effective & Gentle, Trustworthy & High Quality, Innovative, Authentic & Purpose-Driven, A Connection to Nature

Copy Examples

• •Instagram Post: Reconnect with your skin's true nature. 🌲 Our Postbiotic Forest Face & Body Cream, born from the heart of Finnish forests, gently soothes, deeply hydrates, and empowers your skin's natural defenses. Experience the calm of the wild, bottled with care. #ForestRiot #NordicSkincare #MicrobiomeMagic #SensitiveSkinSavior #EcoBeauty
• •Facebook Ad: Tired of skincare that promises much but delivers little? Discover Forest Riot. We blend ancient Nordic forest wisdom with cutting-edge science to bring you ECOCERT certified organic skincare that truly works. Heal, balance, and protect your skin the way nature intended. Learn more and feel the forest: [Link to website]
• •TikTok Video Caption: Watch the forest work its magic! ✨ Our founder, Elsa, shares how the unique Nordic Forest Extract™ in our products helped her own journey and now helps thousands find relief. Real results, pure ingredients, and a whole lot of love from Finland! 💚 #ForestRiotSkincare #SkinTransformation #EczemaRelief #CleanBeautyThatWorks #FinnishNature [Inspired by 3, 27, 35]
• •Email Newsletter Snippet: This month, we invite you to embrace 'skinimalism' – a conscious return to what truly nurtures. Our Forest Riot collection is crafted with minimal, yet potent, sustainably sourced ingredients from the pristine Nordic wilderness. Because powerful skincare doesn't need a long list of chemicals, just the right ones from nature. Discover your essentials. [Inspired by 3]
• •Product Page Description (for Forest Face & Body Oil): Let your skin drink in the serene strength of the Nordic forest. Our Postbiotic Forest Face & Body Oil is a potent blend of nature's finest, designed to lock in moisture, enhance your skin’s resilience, and restore a healthy glow. Powered by our unique Forest Extract™, it’s more than just oil; it’s a daily ritual of connection and care. Vegan, cruelty-free, and ECOCERT certified organic. [Inspired by 1, 2]