Brand Tone

Mindful, Artisanal, and Understated

Brand Values

• •Curation & Quality
• •Sustainability & Eco-Consciousness
• •Authenticity & Craftsmanship
• •Simplicity & Purpose

Best Practices

• •Lead with the 'Why,' Not Just the 'What': Start with the purpose or the story behind a product. Instead of saying "New soaps for sale," try "Hand-poured soaps made with natural botanicals to gently cleanse and restore."
• •Use a Simple and Honest Vocabulary: Avoid jargon, buzzwords, or exaggerated claims. Words like "handcrafted," "natural," "thoughtful," and "purposeful" align with the brand. Keep sentences clear and concise.
• •Tell the Maker's Story: Whenever possible, briefly mention the origin or the artisan behind a product. This reinforces the values of craftsmanship and authenticity (e.g., "Woven by a family-run mill in Portugal," "Designed by a local Singaporean artist").
• •Focus on the Sensory Experience: Describe how a product feels, its texture, its material, and how it fits into a daily routine. This connects the customer to the object on a more personal level, aligning with the "mindful" tone.
• •Maintain a Consistent Voice Across All (Future) Channels: Whether it's a product description, a blog post, or a social media caption, the mindful, artisanal, and understated tone must be uniform. Create a simple one-page brand voice guide for anyone writing copy to ensure consistency.

Social Perception

The public would likely perceive Forest Makers as: Niche and Boutique, Eco-Conscious and Ethical, and Trustworthy (but hard to find).

Copy Examples

• •Introducing the Linen Kitchen Cloth, woven by artisans in Lithuania. Durable, absorbent, and beautifully simple. An everyday essential, made to last. Discover the collection on our site.
• •Forest Makers began with a simple idea: to seek out and share the things we love to use ourselves. We believe in thoughtful alternatives Vhandcrafted, natural, and made with purpose. Each item in our collection is chosen for its integrity and quiet beauty.
• •Your morning sets the tone for your day. Our collection of handcrafted ceramic mugs and organic cotton cloths is curated to bring intention and calm to your daily rituals. Simple tools for a slower start.
• •(Image: A beautifully simple, handcrafted object in use) **Find beauty in the everyday.** At Forest Makers, we source simple, sustainable goods for mindful living. Eco-friendly, artisanal products you'll love to use. Shop our curated collection.
• •For your home | New artisanal finds from around the world