Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Trustworthy and Reassuring, Eco-conscious and Responsible, Aspirational and Benefit-Oriented.

Brand Values

• •Quality and Durability
• •Child Development
• •Sustainability and Environmental Responsibility
• •Family Connection
• •Accessibility/Affordability (within quality)
• •Safety
• •Customer Satisfaction

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of the Forest & Frolic tone (friendly, enthusiastic, trustworthy, eco-conscious, aspirational) with examples of "do's and don'ts." This ensures anyone writing copy understands the desired voice.
• •Focus on Benefits and Experiences: Instead of just listing product features, emphasize the joy, learning, family time, and connection with nature that the products enable. Use storytelling to paint a picture of the experience.
• •Use "Parent-to-Parent" Language: Maintain the "Parents Like You" persona by using relatable, empathetic language. Address common parental desires (seeing children happy, active, learning) and concerns (safety, durability, environmental impact).
• •Incorporate Keywords Naturally: Weave in terms like "outdoor fun," "imagination," "sustainable," "Kiwi families," "built-to-last," and "nature play" authentically within the copy, rather than forcing them in.
• •Be Consistent Across All Channels: Ensure the tone is uniform across the website, social media posts, email marketing, and any customer service interactions. Regularly review content to check for consistency.

Social Perception

Positive, Trustworthy, Eco-aware, Community-focused (NZ). The perception is largely shaped by the brand's own channels due to the limited independent online discussions found.

Copy Examples

• •Facebook/Instagram Post (Product Feature - Swing Set): Ready for squeals of delight and backyard adventures that reach for the sky? 🌤️ Our [Product Name] Swing Set is more than just a swing; it's a giggle-generator, a confidence-booster, and the heart of so many sunny memories. Crafted from beautiful, sustainable timber because we care about your little ones and our amazing Aotearoa. Let the frolicking begin! #ForestAndFrolic #OutdoorPlayNZ #SustainableFun #ChildhoodUnplugged #KiwiKids
• •Website Banner (Homepage): Give Your Kids Hours of Outdoor Fun! ✨ Discover gorgeous, built-to-last play equipment that sparks imagination and won't break the bank. Shop now and we'll plant a native tree! [Shop All Button]
• •Email Newsletter Snippet (Seasonal Promotion): Hello fellow adventurers! 👋 Spring is officially in the air, and what better way to celebrate than with fresh air and active play? Our range of cubby houses and play centres are perfect for inspiring endless stories and outdoor fun. Plus, you're helping us grow a greener New Zealand with every purchase! 🌳 See what's new for the season! #PlayOutside #EcoFriendlyToys #ForestAndFrolicAdventures
• •Product Description (Mud Kitchen): Get ready for some gloriously messy fun! Our Forage & Find Mud Kitchen is where culinary masterpieces (made of mud, leaves, and a dash of imagination!) are born. Built with durable, kid-safe timber, it’s designed to inspire creativity and a love for nature. Easy to assemble, and even easier to enjoy for hours on end. Because the best playtimes are often the muddiest! #MudKitchenMagic #NaturePlay #ForestAndFrolicKids #ImaginativePlay
• •Instagram Story (User-Generated Content Focused): Look at these happy smiles! 😍 We LOVE seeing your little explorers enjoying their Forest & Frolic gear! Thanks for sharing, [Username]! Want to be featured? Tag us in your outdoor adventures! #FutureFrolickers #CustomerLoveNZ #OutdoorAdventures #PlayEquipmentNZ