Brand Tone

Inspirational, Authentic, and Passionate

Brand Values

• •Sustainability and Environmental Responsibility
• •Nature and the Outdoors
• •Effectiveness and Quality
• •Inclusivity
• •Community and Movement

Best Practices

• •Lead with Purpose, Not Just Product: Always connect the product back to the core mission. Instead of saying "Our soap cleans well," frame it as "Our soap is crafted with natural ingredients to keep you fresh on your journey while protecting the wild places you love."
• •Use Evocative, Nature-Centric Language: Incorporate a lexicon that reinforces the brand's identity. Use words like wild, earth, summit, trail, resilience, pure, handcrafted, rugged, serene, and adventure to create a consistent and immersive verbal identity.
• •Show, Don't Just Tell, Sustainability: Move beyond simply stating you are sustainable. Feature content about your "give back" partners, show the tree-planting process, or create posts explaining exactly what makes an ingredient eco-friendly. This builds authenticity and trust.
• •Maintain a Consistent Visual Language: Ensure all photography and videography align with the brand's earthy and adventurous tone. Use natural lighting, outdoor settings, and authentic, diverse models who look like genuine outdoor enthusiasts, not just studio talent.
• •Engage as a Fellow Adventurer: When responding to comments and reviews, adopt the persona of a passionate member of the outdoor community. Be encouraging, helpful, and appreciative. If a customer shares a photo of their hike, respond with "Looks like an epic adventure! Thanks for bringing us along." This fosters a sense of shared identity and community.

Social Perception

The brand is perceived as a trustworthy choice for consumers seeking ethical, eco-conscious products, appreciating its clear commitment to sustainability, product aesthetics, and uniqueness. It manages potential concerns about natural product effectiveness by emphasizing performance.

Copy Examples

• •Stay fresh from the trailhead to the summit. Our All-Natural Deodorant is crafted with the wild in mind—no compromises, just the pure strength of nature. Ready for your next adventure? #Forestborn #TimeForNature #NaturalDeodorant
• •Headline: More Than Care. It's a Commitment. Body: You live for the outdoors. Your personal care should protect it. Forestborn is made for adventurers who believe in leaving things better than they found them. With every purchase, you help plant trees and clean our oceans. Join the movement. #Forestborn #SustainableLiving #ProtectOurPlanet
• •Born from the Forest. Crafted for Adventure. High-performance, all-natural care that respects the planet as much as you do.
• •Subject: What Does Your Adventure Smell Like? Body: Is it the scent of pine after a morning rain? Or the crisp air of a mountain peak? We've bottled it. Our Forest Mist soap isn't just a cleanser; it's a reminder of where you belong. Handcrafted with shea butter and cedarwood oil to nourish your skin and your spirit. Bring the outdoors in.
• •On-screen text: The only grip that matters. Caption: Performance that keeps up with you. Naturally.  #Forestborn #OutdoorGear #AdventureReady