Brand Tone

Passionate & Story-Driven, Innovative & Pioneering, Proudly Canadian with an Italian Soul, Hospitable & Welcoming, Confident & Sophisticated, Approachable Luxury

Brand Values

• •Passion
• •Innovation & Trailblazing
• •Quality & Craftsmanship
• •Heritage & Legacy
• •Hospitality & Experience
• •Sustainability
• •Canadian Pride

Best Practices

• •Embrace Storytelling: Always weave in the narrative of passion, the Italian inspiration, and the Canadian journey. Whether it's a product description or a social media post, connect it back to the core story.
• •Balance Sophistication with Warmth: Use descriptive, evocative language that highlights the quality and craftsmanship of the wines, but maintain a welcoming, friendly, and approachable voice that invites engagement.
• •Highlight Innovation and Heritage: Consistently mention the unique Appassimento technique and the pioneering spirit, while also respecting the tradition and legacy that inspired the winery. Show how these two aspects work in harmony.
• •Speak with Confident Pride (but stay 'Canadian' humble where appropriate): Be confident in the quality and uniqueness of your wines (like the 'Apologetic' branding). Showcase awards and positive reviews, but frame it within the context of passion and dedication rather than arrogance.
• •Be Visually Consistent: Ensure that imagery used across all platforms (website, social media, marketing materials) reflects the brand's blend of rustic Italian charm and sophisticated Canadian quality. Think warm, inviting, high-quality photography that tells a story.

Social Perception

Highly Regarded for Wine Quality, Knowledgeable and Passionate Staff, Unique Niche, Beautiful Winery & Experience, Positive Evolution, Strong Local and Online Reputation

Copy Examples

• •Headline: A Love Affair with Italy, Perfected in Niagara. Body: Discover Foreign Affair Winery, where Old World passion meets New World innovation. Taste the legacy of Appassimento in every bold, unforgettable sip. #ItalianSoulCanadianSoil #AppassimentoMasters
• •Headline: More Than Wine, It's an Experience. Body: From our sun-drenched Niagara vineyards to your glass, every bottle of Foreign Affair tells a story of dedication and craftsmanship. Join us for a tasting and become part of our story. #ForeignAffairWinery #NiagaraWine #WineExperience
• •Headline: Dare to Dream. Taste the Tradition. Body: Our award-winning 'Dream' red blend, crafted with a touch of Appassimento, is a testament to bold flavors and elegant complexity. What are you waiting for? #ForeignAffairDream #BoldReds #CanadianWinePride
• •Headline: Sustainably Grown, Passionately Made. Body: We're proud to be Sustainable Winegrowing Ontario certified. Taste the difference that dedication to our land and our craft makes. Experience the unique character of Foreign Affair Winery. #SustainableWine #NiagaraTerroir #QualityCraftsmanship
• •Headline: Not Sorry for Loving Great Canadian Wine. Body: Our 'Apologetic' Cabernet Franc is a confident nod to Canadian excellence. Rich, complex, and unapologetically delicious. Experience the pride of Foreign Affair. #NotSorry #CanadianWine #VQA #ForeignAffairWinery