Brand Tone

Aspirational and empowering, bold and direct, motivational, casual, cool, streetwear vibe.

Brand Values

• •Ambition and Vision
• •Adventure and Exploration
• •Individuality and Boldness
• •Community

Best Practices

• •Lead with Verbs: Start sentences with strong, action-oriented verbs like 'Ignite,' 'Explore,' 'Create,' and 'Imagine' to maintain an empowering and motivational tone.
• •Embrace the 'Journey' Metaphor: Consistently use language related to travel, destinations, and exploration to reinforce the brand's core value of adventure.
• •Use 'You/Your' to Empower the Customer: Address the customer directly to make the aspirational messaging personal (e.g., 'Your journey,' 'Your style,' 'Your ambition').
• •Keep it Bold and Concise: Use short, impactful sentences and taglines. The brand's strength is in its directness, not elaborate descriptions.
• •Always Connect to the Core Mission: In every piece of copy, subtly tie the product back to the larger brand values of imagination, ambition, and vision. Remind the customer that they aren't just buying clothes; they're buying into an ideal.

Social Perception

A niche streetwear brand with a strong, self-defined identity, offering unique message-driven apparel that appeals to a desire for worldly products with a story, with its reputation primarily managed through its own marketing.

Copy Examples

• •This isn't just a hoodie. It's a statement. Made for the innovators, the dreamers, and the ones who chase the horizon. Your journey is the destination. #Foreigna #GoImagineIt #Streetwear
• •Chart your own course. The Destination Tee is crafted from 100% ring-spun cotton for comfort on any adventure, whether it's across the globe or across the street. Featuring an abstract design that speaks to your inner wanderlust, it’s more than a shirt—it's a reminder that your greatest journey is still ahead. #FearlessFashion
• •Your Next Adventure Starts Here. New Arrivals From FOREIGNA.
• •Tired of blending in? FOREIGNA is for the bold. Our latest collection of graphic tees and snapbacks is engineered for the visionary spirit. Shop now and wear your ambition. #IgniteYourStyle
• •Beyond a Brand. We are a Community of Dreamers. Welcome to FOREIGNA.