Brand Tone

irreverent, fun, and edgy

Brand Values

• •Uniqueness and Individuality
• •Fun and Enjoyment
• •Quality and Performance
• •Community and Inclusivity

Best Practices

• •Embrace the Edge: Always lean into the brand's irreverent and fun-loving tone. Use playful language and humor where appropriate.
• •Balance Performance and Personality: While the designs are the main draw, always highlight the quality and performance features of the apparel to build trust and justify the price point.
• •Know Your Audience: Speak directly to the modern golfer who values individuality and doesn't conform to traditional golf culture.
• •Use Strategic Keywords: Continue to use product names inspired by cannabis culture as they are a key brand identifier, but also include terms like "performance polo," "moisture-wicking," and "athletic fit" for SEO and clarity.
• •Be Consistent Across All Channels: Ensure the tone of voice is the same on the website, social media, and any marketing materials to create a strong, unified brand identity.

Social Perception

The social perception of fore20.com is largely positive among its target audience, who appreciate the quality, fit, and unique designs. It is perceived as a niche brand catering to a younger, more modern demographic of golfers open to cannabis culture, successfully balancing an edgy theme with high-quality products.

Copy Examples

• •Headline: Don't just play the course. Own it. Body: Life's too short for boring polos. Our latest collection is crafted for comfort, performance, and making a statement. Shop now and find your new favorite conversation starter.
• •Headline: Your New Good Luck Charm. Body: Whether it's the "Godfather OG" or the "Northern Lights," our polos are designed to make you feel as good as you look. With moisture-wicking tech and a fit that's second to none, you'll be ready for whatever the course throws at you.
• •Headline: Swing with a little extra green. Body: Our cannabis-inspired designs are for the golfer who isn't afraid to stand out. High-performance fabric meets high-style prints. It's time to take your golf game to a higher level.
• •Headline: The 19th hole is calling. Body: Our polos are built for more than just the fairway. With an athletic fit and anti-wrinkle fabric, you'll look just as sharp at the clubhouse as you did on the first tee.
• •Headline: Warning: May cause compliments. Body: From the quality of our fabric to the boldness of our designs, be prepared to turn heads. This isn't your dad's golf shirt. This is fore20.