Brand Tone

Confident & Empowering, Sophisticated & Stylish, Playful & Creative, Approachable & Authentic, Conscious & Responsible

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Creativity & Design Excellence
• •Sustainability & Ethical Practices
• •Empowerment (especially Women)
• •Authenticity

Best Practices

• •Embrace Confident Individuality: Always write with a voice that empowers the reader to be bold and express their unique style. Use active language and celebratory tones.
• •Highlight Artistry and Quality: Weave in details about the hand-crafted nature, skilled artisans, and quality materials to reinforce the premium, designer aspect of the brand.
• •Maintain an Element of Playful Sophistication: Balance high-fashion elegance with a touch of Chantelle Ford's "cheeky personality" where appropriate, especially on more informal platforms like TikTok. Avoid being overly stuffy.
• •Be Authentic and Transparent: Share the brand's story, the founder's journey, and be open about sustainability efforts. This builds trust and resonates with conscious consumers.
• •Speak to "Folks Who Know What They Love": Tailor messaging to an audience that is confident in their choices and appreciates unique, deliberate design, as stated in the brand's own description. Reinforce that FORD MILLINERY helps them make that statement.

Social Perception

High-Quality & Designer, Stylish & Fashion-Forward, Trustworthy & Reputable, Creative & Unique, Ethically Minded

Copy Examples

• •Instagram Post (Image: Woman confidently wearing a vibrant fascinator at the races): Steal the spotlight. Our 'Aurora' fascinator isn't just an accessory, it's an attitude. Handcrafted for the woman who owns her style, unapologetically. Who are you becoming today? #FordMillinery #StyleConfidence #RaceDayReady #AustralianDesigner
• •Website Banner (Homepage): FORD MILLINERY: Where artistry meets audacity. Discover handcrafted headwear that tells your unique story. Australian designed, globally inspired, consciously created. #WearWhatYouLove
• •TikTok Video (Short clip showing the making of a hat, sped up, with upbeat music): From our Sydney studio to your standout moment! ✨ Behind the scenes with our artisans. Quality you can feel, style you can't ignore. #FordMillinery #HandmadeWithLove #AustralianMade #HatTok #CreativeProcess
• •Facebook Ad (Targeting users interested in sustainable fashion): Look fabulous, feel good about it. FORD MILLINERY is 100% carbon-neutral. Our latest collection features stunning, handcrafted pieces made with sustainable materials, so you can express your style while loving our planet. Shop consciously. #FordMillinery #SustainableFashion #EcoChic #EthicalStyle #ProudlyAustralian
• •Product Description (e.g., for a versatile fedora): Meet 'The Maverick' – your new partner in everyday adventure and bold statements. Crafted from 100% Australian wool, this unisex fedora embodies confident design and timeless appeal. Whether you're city-bound or exploring off the beaten track, 'The Maverick' is designed to celebrate your individuality. Dare to be different. #FordMillinery #UnisexStyle #AustralianWool #InvestmentPiece