Brand Tone

Encouraging & Empowering, Results-Oriented & Confident, Relatable & Friendly, Informative & Transparent

Brand Values

• •Natural Beauty Enhancement
• •Effectiveness & Results
• •Clean & Safe Ingredients
• •Accessibility & Inclusivity
• •Customer Empowerment & Confidence

Best Practices

• •Always Lead with Empowerment and Positivity: Frame product benefits around how they will make the customer feel more confident and embrace their natural beauty. Use uplifting and encouraging language.
• •Focus on Tangible Results & Benefits (but keep it relatable): While highlighting the science and effectiveness (e.g., "visible results in X weeks"), connect these back to the user's desires (e.g., "lashes that frame your eyes," "fuller brows you don't have to fill in").
• •Maintain a Friendly, Inclusive Voice: Use "you," "your," and relatable terms like "babes" or "Chic" where appropriate. Write as if you're offering advice to a friend, making beauty feel accessible, not intimidating.
• •Consistently Highlight Key Values: Weave in mentions of "natural ingredients," "vegan," "cruelty-free," and "hormone-free" as relevant differentiators that resonate with the brand's ethos and target audience.
• •Show, Don't Just Tell (with a caveat): Encourage and use user-generated content and authentic testimonials. When crafting copy, paint a picture of the "after" – the confidence gained, the compliments received – to make the benefits more vivid and aspirational.

Social Perception

Generally Positive (product efficacy), Mixed (Customer Service & Operations), Trustworthy (Product Claims)

Copy Examples

• •Headline: Your Dream Lashes Are Waiting. Ours Are Too. Body: Tired of wishing for longer, fuller lashes? ForChics Eyelash Enhancing Serum uses the power of nature and science to help you achieve naturally stunning lashes in weeks. Reveal the real you – no falsies needed. What are you waiting for? #ForChicsLashes #NaturalBeautyBoost
• •Headline: Confidence Looks Good On You. (So Do These Brows!) Body: Over-plucked? Sparse? Let's fix that. Our ForBrow Serum is packed with nourishing botanicals to help your brows reach their full, fabulous potential. Get ready for brow compliments! #ForChicsBrows #BrowGoals #EmpoweredBeauty
• •Headline: Healthy Hair, Happy You. It’s That Simple. Body: Unlock your hair's potential with ForChics Hair Growth Spray. Our gentle, vegan formula gets to the root of concerns like thinning and dullness, promoting visibly thicker, shinier hair. Because you deserve hair that makes you feel amazing. #ForChicsHair #CleanBeauty #HairRevival
• •Headline: Real Results for Real People. See What They’re Saying! Body: "I can't believe how much my lashes have grown!" - Emma S. We LOVE hearing your success stories. ForChics is dedicated to creating effective, clean beauty that truly works. Share your journey with #ForChicsStory and inspire others! #CustomerLove #ProvenResults
• •Headline: Ditch the Damage. Embrace Growth. Body: Say goodbye to harsh chemicals and hello to healthy, thriving lashes and brows. Our serums are hormone-free, vegan, and packed with goodness to nourish from root to tip. It’s time for beauty that feels as good as it looks. #ForChicsClean #EthicalBeauty #GrowNaturally