Brand Tone

Enthusiastic and Fun, Approachable and Friendly, Supportive and Reassuring, Slightly Playful

Brand Values

• •Fun and Excitement
• •Accessibility
• •Customer Support
• •Value for Money
• •Family-Friendliness

Best Practices

• •Know Your Audience: Always write with the beginner, parent, or fun-seeking hobbyist in mind. Use language they understand and that resonates with their desire for enjoyment and ease of use.
• •Emphasize Fun and Excitement: Infuse copy with words and phrases that convey energy, adventure, and the joy of play. Use exclamation points appropriately to add enthusiasm.
• •Be Approachable and Clear: Avoid overly technical jargon unless explaining a key, user-friendly feature. Keep sentences relatively short and to the point. Maintain a friendly, conversational style.
• •Highlight Support and Solutions: Reassure customers by consistently mentioning the availability of customer support and the user-friendly nature of the products. Frame features as solutions to potential beginner challenges.
• •Create a Style Guide Snippet: Develop a simple internal guide with keywords (e.g., "fun," "easy," "adventure," "family," "support"), preferred phrases, and a "voice" description (e.g., "Your enthusiastic friend who loves RC toys and wants you to love them too"). This helps ensure anyone writing copy stays on brand.

Social Perception

Positive for Beginners and Kids, Good Customer Service Reputation, Decent Quality for Price, Engaged Community (especially on Facebook)

Copy Examples

• •Ready for takeoff! 🚁 Our new Scoot Cosmo drone is so easy to fly, your little pilot will be exploring new galaxies (aka the backyard) in minutes! Safe, durable, and tons of fun. Unleash the adventure! #Force1RC #KidsDrones #EasyToFly
• •What's the COOLEST trick you've ever landed with your Force1 RC car? Show us your videos or tell us below! 👇 Let's see those skills! #RCAdventures #Force1Fun #RemoteControlCar
• •Got questions? We've got answers! Our US-based team of RC enthusiasts is here to help you get the most out of your flight, drive, or sail. Fly with confidence! 🌟
• •Zoom into Fun! 🚗💨 Special Deals on Our Fastest RC Cars Inside!
• •Master the skies without the stress! Our Cyclone Helicopter is designed for smooth flights and happy landings, even if you're just starting out. Simple controls, big adventures. Get yours and get flying!