Brand Tone

Playful, supportive, and relatable. A friendly voice that encourages connection and shared experiences, with a touch of humor.

Brand Values

• •Connection
• •Adventure
• •Humor
• •Support
• •Inclusivity

Best Practices

• •Use inclusive and relationship-focused language, avoiding gendered assumptions.
• •Maintain a balance of humor and sincerity, relatable to a broad audience.
• •Focus on solutions and benefits rather than dwelling on problems or insecurities.
• •Emphasize shared experiences and the 'couple's journey' rather than individual achievements.
• •Incorporate user-generated content and testimonials to foster community and authenticity.

Social Perception

A brand that celebrates couples, promotes connection, and offers fun, relatable products and advice. Perceived as inclusive, supportive, and a positive influence on relationships.

Copy Examples

• •"Spice up date night with our 'Adventure Challenge'! Get ready for laughter, bonding, and unforgettable memories. #DateNightGoals"
• •"Struggling to find the perfect gift? We've got you covered with unique and thoughtful presents for every couple. #GiftIdeas #CouplesGifts"
• •"Communication is key! Check out our blog for tips and tricks to strengthen your relationship and navigate tough conversations. #RelationshipAdvice #CommunicationTips"
• •"'I never knew I needed this!' - That's what couples are saying about our matching pajama sets. Get cozy and show off your couple style! #MatchingOutfits #CoupleGoals"
• •"We love seeing your 'Couple O' Things' adventures! Tag us in your photos for a chance to be featured. #CoupleAdventures #CommunityLove"