Brand Tone

Friendly and Approachable, Passionate and Proud, Nostalgic and Comforting, Artisanal and Quality-Focused

Brand Values

• •Quality
• •Authenticity/Homemade
• •Customer Satisfaction
• •Tradition and Passion
• •Community

Best Practices

• •Always Emphasize "Homemade" and "Quality": These are core to the brand. Use terms like "handcrafted," "small batch," "fresh ingredients," "no artificial nasties," and "gourmet taste" consistently.
• •Tell the Story (Implicitly or Explicitly): Remind customers of the passion and tradition behind the food. Even short copy can allude to the care and personal touch involved in the creation process.
• •Use Warm, Evocative Language: Words like "comforting," "delicious," "hearty," "bursting with flavour," "goodness," and " lovingly made" resonate with the brand's feel.
• •Be Genuinely Engaging and Friendly: In social media replies and customer service, maintain a helpful, approachable, and appreciative tone. Reflect the "great service friendly staff" perception.
• •Visual Consistency Reinforces Tone: Ensure photography and visual branding align with the homemade, high-quality, and appealing nature of the products. Showcase fresh ingredients and the artisanal look of the food.

Social Perception

Positively Received, "Hidden Gem", Comfort Food Destination, Reliable for Quality Homemade Goods, Slightly Premium but Worth It

Copy Examples

• •✨ Taste the tradition! ✨ Our new [Product Name] is lovingly handcrafted in small batches, just like Grandma used to make. Bursting with [Key Ingredients/Flavors], it’s pure comfort in a jar. Link in bio to bring home the goodness! #ForbesMadeGourmet #HomemadeGoodness #NewZealandMade #ArtisanFood
• •Forbes made Gourmet: Real ingredients. Real flavour. Real home cooking, made with passion for you.
• •Spice up your cheeseboard with our [Chutney Name]! We simmer the freshest local [Main Ingredient] with a secret blend of spices until it’s rich, chunky, and bursting with flavour. No artificial anything – just pure, delicious, homemade taste. Perfect with [Serving Suggestion]. #SmallBatch #GourmetChutney #NZMadeGoodness
• •A Taste of Home: Discover Our Latest Gourmet Creations 🏡
• •Crafted with care, right here in [Location, e.g., Kohimarama]. Taste the difference passion makes! Have a try of our famous [Product] – it’s like a hug in a jar!