Brand Tone

authentic, educational, passionate, and down-to-earth

Brand Values

• •Regenerative Agriculture & Environmental Stewardship
• •Animal Welfare
• •Health & Nutrition
• •Transparency & Education
• •Family & Community
• •Quality

Best Practices

• •Always Speak from the "Why": Root your messaging in Forage Farms' core purpose – regenerative agriculture, animal welfare, health, and community. Every piece of copy should echo these foundational reasons for their existence.
• •Use Simple, Honest Language: Avoid jargon where possible, or explain it clearly (like "regenerative"). The "No Nasties. No Nonsense." ethos should extend to the language used – be direct, transparent, and avoid overly corporate or salesy speak.
• •Educate and Inform, Don't Just Sell: Share insights into regenerative farming, the benefits for the animals, land, and consumer. Position copy as a way to bring people into the Forage Farms story and philosophy.
• •Maintain a Passionate, Slightly Rustic, and Positive Voice: Let the family's enthusiasm for their work shine through. Use warm, inviting language that reflects the connection to the land and animals. Keep the overall sentiment optimistic and focused on the positive impact of their farming.
• •Show, Don't Just Tell: Use vivid descriptions of the farm, the animals' lives, and the taste of the food. Incorporate storytelling elements, perhaps sharing anecdotes or an "day in the life" to make the brand more relatable and the values more tangible. The visual language on Instagram is a good guide for the textual language.

Social Perception

Ethical and Trustworthy, Environmentally Responsible, Providers of High-Quality, Healthy Food, Authentic and Family-Oriented, Knowledgeable and Passionate

Copy Examples

• •Headline: Real Food, Raised Right. Just Like Nature Intended. Body: Tired of wondering what's *really* in your food? At Forage Farms, we're an open book. Our chickens, pigs, and cattle live outdoors, foraging on lush pastures, building soil health with every step. It’s not just better for them, it’s better for the land, and a whole lot tastier for you. Taste the difference regenerative farming makes.
• •Headline: From Our Regenerated Pastures to Your Plate. Body: We’re not just farmers, we’re land-doctors. For three generations, Forage Farms has been committed to healing the earth through regenerative agriculture. That means nutrient-rich soil, happy animals, and food that truly nourishes. Join our community and support a healthier future, one delicious meal at a time.
• •Headline: No Nasties. No Nonsense. Just Honest-to-Goodness Flavour. Body: At Forage Farms, what you see is what you get. Pasture-raised chicken, forest-raised pork, and grass-fed beef and lamb, all grown without chemicals, just the way food should be. We believe in farming that’s good for the animals, good for the planet, and great on your dinner table.
• •Headline: Know Your Farmer, Love Your Food. Body: We’re the family behind Forage Farms, and we’re passionate about connecting you with the source of your food. Learn about our Natural Sequence Farming methods, see how our animals thrive, and understand why regenerative is more than just a buzzword – it’s a promise of quality and care.
• •Headline: Investing in the Land. Investing in Your Health. Body: Every bite of Forage Farms produce is a vote for a healthier farming system. Our regenerative practices don't just sustain, they *improve* our little patch of Queensland. The result? Food that's packed with flavour and nutrients, raised ethically, and delivered from our farm to your door.