Brand Tone

Authentic & Story-Driven, Adventurous & Free-Spirited, Conscious & Ethical, Handcrafted & Unique, Approachable & Personal, Slightly Bohemian & Earthy

Brand Values

• •Ethical Production & Fair Trade
• •Sustainability & Anti-Fast Fashion
• •Artisan Support & Craftsmanship
• •Adventure & Freedom
• •Authenticity & Transparency
• •Community & Connection
• •Charitable Giving

Best Practices

• •Lead with Your "Why": Always connect back to the core values of ethical production, sustainability, and supporting artisans. Let this passion shine through in all communications.
• •Tell Authentic Stories: Share the narratives behind your products, your travels, the artisans you work with, and even the challenges. Authenticity builds trust and connection.
• •Use "We" and Inclusive Language: Foster a sense of community. Talk about "our artisans," "our journey," and how customers are part of the ForageDesign family and movement.
• •Embrace an Adventurous and Empowering Voice: Your products are designed for freedom and exploration. Use active, inspiring language that speaks to a free-spirited audience.
• •Be Visually Consistent: Ensure your imagery (photos, videos) aligns with the handcrafted, earthy, and adventurous aesthetic. This reinforces the brand tone communicated through text.

Social Perception

Generally positive, customers appreciate the unique, handcrafted quality of the products, the ethical stance of the brand, and the practicality of items. Seen as an ethical and reliable small business with good customer service.

Copy Examples

• •Leave the baggage behind, not your essentials. ✨ Our new [Product Name] belt bag isn't just handmade with love by our artisan partners in India; it's your new companion for every adventure life throws your way. Crafted from ethically sourced [Material], designed for freedom. #ForageDesign #HandsFreeLiving #EthicalFashion #AdventureReady #ArtisanMade
• •Wear the change you want to see. At ForageDesign, every stitch tells a story of sustainability. We choose reclaimed materials, support fair wages, and stand against fast fashion. Discover pieces that look good, feel good, and *do* good. #SlowFashionMagic #SustainableStyle #ForageValues
• •From a blanket stall at a festival to a global family of artisans and customers – our journey has been woven with passion and purpose. Each ForageDesign piece carries a spark of that adventure and a commitment to ethical craftsmanship. Thank you for being part of our story. Explore our latest treasures inspired by our travels: [Link to Collection] #ForageStory #TravelInspired #EthicalJourney
• •Tired of juggling your phone, keys, and coffee? ☕📱🔑 Our [Product Name] pocket belt is here to set you free! Multiple pockets, durable design, and ethically made – so you can conquer your day, hands-free and worry-free. What adventures will you take yours on? #ForageDesign #PocketBelt #LifeHack #FestivalFashion #EverydayAdventure
• •Perfectly imperfect, beautifully sustainable. 🌿 Our 'Seconds' collection gives unique, handcrafted pieces a loving home, reducing waste and celebrating the beauty in slight variations. Shop consciously and find a one-of-a-kind treasure at a special price. [Link] #ForageDesign #SustainableShopping #ImperfectlyPerfect #WasteNotWantNot #EthicalHome