Brand Tone

Authentic & Transparent, Passionate & Enthusiastic, Educational & Informative, Community-Oriented & Supportive, Appreciative & Respectful, Adventurous & Curious

Brand Values

• •Empowerment
• •Sustainability
• •Community
• •Authenticity & Transparency
• •Quality & Uniqueness
• •Education & Knowledge Sharing
• •Connection
• •Kindness & Inclusivity
• •Creativity
• •Health

Best Practices

• •Storytelling is Key: Always weave in the narrative of the product's origin, the forager/artisan behind it, or the unique experience it offers. This reinforces authenticity and connection.
• •Use Sensory and Evocative Language: Describe flavors, textures, and aromas vividly to transport the audience and highlight the uniqueness of the products. Words like "earthy," "vibrant," "delicate," "robust," "sun-ripened" can be powerful.
• •Champion the Producers: Regularly feature and credit the foragers, farmers, and artisans. Use phrases like "harvested by," "crafted by," "meet your forager" to humanize the source and emphasize the community aspect.
• •Educate with Enthusiasm: Share knowledge about ingredients, their uses, seasonality, and sustainable practices in an engaging and accessible way. Avoid jargon unless explaining it clearly. The goal is to empower and inspire curiosity, not to intimidate.
• •Maintain a Tone of Respect and Wonder: Whether talking about a rare mushroom or a simple wild berry, convey a sense of awe for nature's bounty and respect for the skills involved in bringing these foods to market. This aligns with the values of sustainability and appreciation.

Social Perception

Innovative & Niche, Trustworthy Source for Rare Ingredients, Supportive of Small Producers, Educational Resource, Positive Customer Experiences, Community Builder

Copy Examples

• •Headline: Discover the Untamed. Taste the Difference. Body: Journey beyond the ordinary supermarket aisle. At Foraged, we connect you directly with the passionate artisans and wildcrafters who bring nature's rarest flavors to your kitchen. Every mushroom, berry, and herb tells a story of the land and the hands that harvested it. Explore unique ingredients, support small producers, and rewild your appetite.
• •Headline: Know Your Forager. Love Your Food. Body: We believe food is more than sustenance; it’s a connection. To the earth, to tradition, and to the dedicated individuals who grow, gather, and create. Foraged empowers these small-scale heroes, offering you transparent access to sustainably sourced, exceptionally fresh ingredients. Taste the passion in every bite.
• •Headline: From Forest Floor to Your Front Door. Sustainably. Body: Experience the thrill of the find without lacing up your boots. Foraged delivers the finest wild and specialty foods, ethically harvested by our trusted network of foragers and farmers. We're committed to practices that cherish our planet, ensuring nature’s pantry remains abundant for generations to come.
• •Headline: Unlock a World of Flavor. And Empower Those Who Cultivate It. Body: Are you curious about ingredients that whisper tales of ancient forests and sun-drenched fields? Foraged is your marketplace for culinary adventure, offering everything from elusive truffles to vibrant wild greens. Every purchase directly supports the livelihoods of independent food producers. Explore, create, and make a difference.
• •Headline: More Than a Marketplace. It’s a Movement. Body: Join us in reshaping the food system. Foraged is built on the values of sustainability, community, and the incredible diversity of nature's offerings. Learn from experts, share your culinary creations, and become part of a community that celebrates real food from real people.