Brand Tone

transactional, aspirational, and accessible

Brand Values

• •Affordability
• •Style & Trend-Consciousness
• •Entrepreneurial Spirit
• •Variety

Best Practices

• •Always Highlight Value: Consistently mention affordability, whether it's through phrases like "unbeatable prices," "pay in 4," or by explicitly stating "free shipping." This is a core part of the brand's appeal.
• •Use Direct Calls-to-Action (CTAs): Employ clear and urgent language to drive sales. Phrases like "Shop Now," "Tap to Shop," "Don't Wait," and "Get Yours Today" create a transactional and action-oriented tone.
• •Stay on Top of Trends: Ensure the copy reflects the current styles being sold. Use keywords that trend-conscious shoppers are searching for, such as "stacked pants," "maxi dresses," or "braided sandals."
• •Balance "Aspirational" with "Accessible": Pair aspirational words like "love," "feel good," and "statement piece" with accessible phrases like "for less," "affordable," and "on sale" to reinforce the brand's unique position in the market.
• •Leverage the Founder's Story: Occasionally weaving in the story of "a woman with a passion and love for shoes" can build a stronger connection with the audience, adding a layer of authenticity and trust to the transactional messaging.

Social Perception

The brand is perceived as a source for trendy, affordable fashion, appealing to a younger, style-savvy demographic. Its content encourages shopping for oneself and others, expanding its customer base.

Copy Examples

• •Your outfit isn't complete without the perfect accessory. ✨ Meet our new collection of must-have bags that won't break the bank. Style, meet savings. Tap the link in bio to shop now and pay later with Sezzle! #footkandibykisha #handbagaddict #affordablestyle
• •TRENDING NOW. UP TO 40% OFF. Get the looks you love for less. From statement heels to everyday denim, your new favorite outfit is waiting. Free shipping on all orders. Don't wait! #fashionforall #onlinesale #shoptillyoudrop
• •Upgrade your style game. Our new Men's Collection just dropped, featuring fresh fleece sets and standout pieces. Look good, feel good, without the high price tag. Shop the collection now. #mensfashion #streetstyle #footkandimen
• •Subject: That Weekend Feeling is a New Dress! Hi Fashion-Lover, make plans because we've got the dress for it. From casual maxis to night-out minis, find your perfect fit at a price you'll love. P.S. Pay in 4 easy installments! #dressup #newarrivals #weekendvibes
• •POV: You found the boutique with all the trends AND free shipping. 😉 Which fit is your fave? Let us know! 👇 #tiktokfashion #outfitinspo #klarnaboutique #footkandibykisha