Brand Tone

Passionate, knowledgeable, friendly, informal yet informative, with the authority of a collector and enthusiasm of a fan.

Brand Values

• •Authenticity
• •Passion for Football History
• •Quality and Care
• •Community

Best Practices

• •Speak the language of the fans, using football terminology and references.
• •Tell a story for each product, framing it as a historical artifact.
• •Maintain a friendly and approachable tone in all communications.
• •Emphasize authenticity and quality in every communication to build trust.
• •Leverage user-generated content to reinforce community and provide social proof.

Social Perception

Highly trusted and respected specialist retailer, viewed as a go-to source for authentic and rare football shirts, run by a genuine fan, with high customer satisfaction regarding product quality and service.

Copy Examples

• •Throwback to a golden era. This 1990 Germany home shirt isn't just a piece of fabric; it's a piece of World Cup history. Worn by legends, celebrated by millions. Authentic, iconic, and waiting to be the crown jewel of your collection. Link in bio. #RetroFootball #Germany1990 #ClassicFootballShirts
• •Just in: A rare find for the true collector. A match-worn jersey from a Champions League classic. The stories this shirt could tell... Available now, but not for long! #FootballShirts #CollectorsItem #UCL
• •More than just a shirt, this is a symbol of an unforgettable season. Every thread of this jersey is woven with the passion and glory of that title-winning campaign. A must-have for any devoted fan, this authentic piece lets you own a part of your club's legacy.
• •A fast-paced video showcasing the intricate details of a player-issue jersey. Text overlays highlight key features: "Player-issue vs. Fan replica: What's the difference? Look at that heat-pressed crest! #FootballShirtCollector #Authentic"
• •For the Ultimate Fan: New Signed Jerseys Inside!