Brand Tone

aspirational, passionate, and reverent

Brand Values

• •Passion for Football
• •Inspiration and Motivation
• •Quality and Craftsmanship
• •Nostalgia and Celebration
• •Identity and Self-Expression

Best Practices

• •Use Evocative and Emotional Language
• •Focus on Storytelling
• •Maintain a Premium Voice
• •Speak as a Fan to a Fan
• •Keep it Clean and Aspirational

Social Perception

A specialized, high-quality retailer for the discerning football fan who sees the sport as a significant part of their identity; perceived as a gallery for football passion rather than just a merchandise store.

Copy Examples

• •More than a player. A legend. More than a moment. A memory. Bring the legacy of [Player's Name] home and let greatness inspire you every day. Shop our Legends Collection.
• •Your Passion, Your Walls. Football Motive transforms legendary football moments into timeless art. Decorate your space with the motivation that drives the beautiful game.
• •Subject: The Goal That Shook the World. Relive the passion, the roar, the moment that defined a generation. Our new [Specific Match] collection is here. Limited edition canvases available now.
• •Crafted for the true fan. This isn't just a poster; it's a piece of history. Printed on premium, gallery-quality paper with vibrant, fade-resistant inks, this artwork captures the spirit and energy of [Player's Name/Event]. The perfect centerpiece for your office, game room, or personal sanctuary.
• •Football is more than a game. It’s a source of inspiration, a universal language of passion. At Football Motive, we bottle that feeling. We were founded on the belief that the moments that inspire us on the pitch should motivate us in our daily lives.