Brand Tone

friendly, whimsical, and witty

Brand Values

• •Originality and Uniqueness
• •Handcrafted Quality and Sustainability
• •Accessibility and Joy
• •Authenticity and Personal Touch

Best Practices

• •Embrace the "Foolish" Philosophy: Consistently inject wit, humor, and a touch of the unexpected into all communications. The brand name itself is a license to be playful.
• •Tell the Story: Regularly reference the founders, their Bali studio, and even the cats. This personal narrative is a strong differentiator and builds a loyal community.
• •Highlight the "How": Emphasize the handcrafted nature, the use of sustainable materials, and collaboration with local artisans. This speaks to the brand's values and justifies the quality of the products.
• •Focus on the Feeling: The copy should not just describe the art, but also the feeling it evokes – joy, conversation, and a break from the mundane.
• •Maintain a Conversational and Inclusive Tone: Write as if you are talking to a friend who shares your love for unique and fun art. Avoid jargon and overly formal language.

Social Perception

The social perception of Foolish Owl, based on their online presence, is that of a charming, independent art studio with a distinct personality. The brand is perceived as creative and committed to producing high-quality, unique items. Their story of leaving advertising to pursue a passion for art in Bali adds to a narrative of authenticity and a desirable lifestyle, which likely resonates well with their target audience. The "foolish" aspect of the name is positioned as a positive trait, representing a break from the seriousness of traditional art and an embrace of playfulness and wit.

Copy Examples

• •Our latest wooden friend just got the final nod of approval from our head of quality control (a.k.a. Garlic the cat). Ready to bring some handcrafted charm and a little bit of Bali magic into your home. #FoolishOwlStudios #HandmadeWithLove #UnusualArt
• •Tired of boring walls? So are we. At Foolish Owl, we create art that’s not afraid to be a little different. Add a splash of color, a dash of wit, and a whole lot of personality to your space. Shop our new collection of art prints now!
• •Art shouldn't be stuffy. It should be fun. Explore our collection of whimsical sculptures and prints that are guaranteed to start a conversation.
• •Your sofa called. It wants more personality. Our cushion covers are designed in our Bali studio to bring a pop of color and a touch of foolishness to your living room. Made with sustainable materials and a whole lot of joy.
• •Don't be a stranger! Your walls miss us.