Brand Tone

Professional, innovative, and collaborative for B2B audiences; approachable, wholesome, and aspirational for B2C audiences (Madame Butterfly).

Brand Values

• •Innovation and Trend-Focus
• •Health and Nutrition
• •Sustainability and Ethics
• •Quality and Food Safety
• •Collaboration and Partnership
• •Accessibility

Best Practices

• •Segment Your Voice
• •Anchor in Core Values
• •Tell the "Why" Story
• •Use Consistent Terminology
• •Balance Aspiration with Accessibility

Social Perception

In the B2B space, Foodsolutions DK is perceived as a serious, innovative food developer and a reliable partner. For consumers (Madame Butterfly), the perception is that of a trustworthy provider of organic and healthy family-friendly products, associated with positive natural imagery and a healthy daily life.

Copy Examples

• •Beyond the trend reports, we're in the test kitchen applying design thinking to the future of food. We partner with retailers to develop market-ready products that don't just sell, but set new standards. Let's build the next generation of food solutions together.
• •Did you know that organic fields are a butterfly's paradise? We chose our name for a reason. Every Madame Butterfly product is a piece of that promise - pure ingredients, full of flavor, and kind to nature. It's more than organic, it's a better choice for your family's table.
• •From Concept to Checkout. We are the agile development partner your retail brand needs to innovate. Specializing in Nordic-inspired, organic, and health-focused foods that lead the market.
• •Snack time, simplified. Our organic Apple & Oat Biscuits are crafted with whole grains and real fruit, with less sugar and more of the good stuff. Wholesome energy for your little ones, peace of mind for you. Because good food should be simple.
• •Is your shelf-space keeping up with consumer demand for clean, sustainable food? We offer a full-service solution from product development to private label packaging, all focused on the organic and health-driven products customers are looking for. Let's talk about growing your business, sustainably.