Brand Tone

Friendly and Approachable, Passionate and Purpose-Driven, Informative and Helpful, Community-Oriented, Positive and Encouraging

Brand Values

• •Sustainability
• •Local Sourcing
• •Ethical Consumerism
• •Community Engagement
• •Quality
• •Wellbeing
• •Accessibility & Inclusivity

Best Practices

• •Stay True to Your "Why": Always circle back to the core values of sustainability, local support, and community. Let this passion shine through authentically in all communications.
• •Use "We" and "You" Inclusively: Foster a sense of community and direct connection by speaking with, not at, your audience. Emphasize that you're on this sustainable journey together.
• •Keep it Positive and Empowering: While addressing serious issues like waste, frame the solutions and actions in an optimistic and encouraging way. Show how small changes can make a big difference.
• •Be Genuinely Friendly and Approachable: Avoid jargon where possible, explain concepts clearly (like the refill process), and maintain a conversational style that reflects the in-store experience.
• •Highlight Local Connections: Regularly feature local suppliers, talk about Northamptonshire, and use language that resonates with the local community to reinforce your commitment to the area.

Social Perception

Positive, Valued Community Asset, Resilient and Passionate, Award-Winning

Copy Examples

• •Headline: More Joy, Less Waste: Your Local Hub for a Greener Pantry! Body: Pop into Food for Thought in Nene Court! Bring your containers and fill them with delicious local goodies, organic staples, and eco-friendly home essentials. Let's make sustainability simple and satisfying, together. #ShopLocalNorthants #ZeroWasteLiving
• •Headline: Taste the Best of Northamptonshire – And Protect It Too! Body: We're passionate about supporting our amazing local producers. From farm-fresh delights to artisan treats, discover a world of flavour that’s kind to our planet. Every refill makes a difference! Visit us and be part of the Food for Thought family. #SupportLocal #SustainableShopping
• •Headline: Your Zero-Waste Journey Starts Here (No Judgement, Just Good Food!). Body: New to refilling? No worries! Our friendly team at Food for Thought is here to help you every step of the way. Discover how easy and enjoyable it is to reduce packaging, cut food waste, and fill your home with quality, ethical products. Come say hi! #EcoFriendly #Wellingborough
• •Headline: Join Our Community: Workshops, Swaps, and Sustainable Smiles! Body: Food for Thought is more than a shop – it’s a space to connect, learn, and grow! Keep an eye on our events page for upcoming workshops, toy swaps, and more. Let's build a more sustainable and joyful Wellingborough together. #CommunityLove #FoodForThoughtEvents
• •Headline: Little Refills, Big Impact. Thank You for Supporting Sustainable Choices! Body: Every time you choose to refill at Food for Thought, you're helping local businesses thrive and our planet breathe a little easier. We’re so grateful for our wonderful customers making conscious choices. Swing by for your weekly essentials and a friendly chat! #EthicalLiving #ShopSustainable