Brand Tone

Professional and Passionate

Brand Values

• •Authenticity and "Made in Italy"
• •Quality and Excellence
• •Tradition and Innovation
• •Health and Naturalness
• •Partnership and Reliability

Best Practices

• •Create a Tone of Voice Guide: Document the brand's tone (Professional, Passionate) and values (Authenticity, Quality, Tradition). Provide clear examples of "do's and don'ts" for writing copy for different platforms (e.g., LinkedIn is more formal, Instagram is more evocative).
• •Lead with "Why" (The Story): Start with the story behind the product—the artisan, the region, the tradition. This reinforces the values of authenticity and passion before listing product features. For example, instead of "Buy our olive oil," start with "From the Itrana olives of Italy, carefully selected for their unique flavor..."
• •Use Tiered Messaging: Differentiate the copy for B2B and B2C audiences. While the core values remain the same, the focus should shift. For B2B, emphasize reliability, partnership, and ROI. For B2C, focus on the sensory experience, health benefits, and the story.
• •Maintain a Lexicon of Brand Keywords: Consistently use words and phrases that reflect the brand's identity, such as: "Artisanal," "Excellence," "Authentic," "Made in Italy," "Tradition," "Natural," "Genuine," and "Healthy." This builds brand recognition and reinforces its values.
• •Ensure Visual and Textual Harmony: The clean, high-quality aesthetic on Instagram and the website should be matched by the copy. The text should be as refined and premium as the images. Avoid slang, overly casual language, or cluttered text that would clash with the elegant visual identity.

Social Perception

As a B2B Supplier, business clients perceive Foodeat Italia as a specialized, quality-focused distributor of authentic Italian goods. As a B2C Brand, direct consumers perceive them as a premium provider of artisanal Italian foods, emphasizing tradition, natural ingredients, and a genuine culinary experience.

Copy Examples

• •Efficiency, quality, and authenticity are the pillars of a successful menu. At Foodeat Italia, we partner with Ho.Re.Ca professionals to provide a seamless supply of Italy's finest artisanal products. Our curated selection and robust logistics ensure that the true taste of Italy reaches your customers, every time. Become a partner and elevate your offerings. #FoodeatItalia #HoReCa #FoodService #MadeInItaly #B2BFood
• •From the sun-drenched fields of Sicily to your table. Our Pistachio Cream is crafted with 100% pure, first-quality pistachios—no additives, just authentic flavor. It's not just a product; it's a story of tradition and passion in a jar. Discover the taste of real Italy. [Link in Bio] #FoodeatItalia #PistachioLove #ArtisanalFood #ItalianExcellence #Gourmet
• •The Essence of Italy, Delivered. We travel the country to find small producers who craft food with heart. Experience genuine, artisanal flavors that tell the story of their origin. Taste the difference quality makes.
• •Subject: A Taste of Italian Tradition, Reserved For You Imagine pasta handcrafted using an ancient Ciociara recipe, bronze-drawn for that perfect texture. At Foodeat Italia, we make this a reality. This week, we celebrate the artisans behind our authentic egg pasta. For a limited time, enjoy 15% off and bring a true piece of Italian heritage to your family's dinner table. Don't just eat—be transported.
• •Tired of additives and artificial flavors? At Foodeat Italia, we believe in pure, healthy, and delicious food. Our jams are made only with fruit grown in Italy, with no added pectin or gelling agents. Because you deserve to know what you're eating. Shop our all-natural collection now for free shipping over €50!