Brand Tone

Community-Focused & Inclusive, Passionate & Enthusiastic, Welcoming & Friendly, Action-Oriented & Energetic, Slightly Playful/Creative

Brand Values

• •Community Building
• •Accessibility & Inclusivity
• •Passion for Skateboarding
• •Quality & Development
• •Revitalization & Local Support
• •Safety & Fun

Best Practices

• •Emphasize "Community" and "Inclusivity": Always use language that makes everyone feel welcome, regardless of skill level or discipline (skateboard, scooter, inline, quad). Highlight beginner lessons and events that bring people together.
• •Inject Passion and Enthusiasm: Let the genuine love for skating shine through. Use energetic verbs and positive adjectives. Share stories of local skaters or the owner's vision.
• •Keep it Real and Relatable: Use authentic skater terminology where appropriate but ensure it's understandable or explained for a broader audience. Avoid overly corporate or stiff language.
• •Incorporate the "Food Court" Theme Subtly: Use playful language like "serving up fresh lines," "menu of ramps," or session names like "Kids Meal" to reinforce the unique brand name without overdoing it.
• •Focus on the Positive Impact: Highlight how the park benefits individuals (skill development, fun, safety) and the local area (revitalization, a place for youth).

Social Perception

Highly Positive, Asset to the Community, Well-Managed & Passionately Run, High-Quality Facility, Inclusive and Welcoming

Copy Examples

• •Headline: Your Spot to Roll, All Year Long. Body: Rain, snow, or shine, Food Court Skatepark is your home for progression and good times. Join our community, from first pushes to pro-level tricks. We've got something for everyone. #FoodCourtSkatepark #WhereEverybodyEats
• •Headline: Level Up Your Wednesdays! Body: Mid-week slump? Nah. Hit our ramps, rails, and bowl! Whether you're dialing in a new trick or just cruising with friends, Food Court Skatepark is the place to be. Check our site for session times!
• •Headline: More Than a Skatepark. It's a Community. Body: At Food Court Skatepark, we're built on passion and a love for all things rolling. Learn from experienced skaters, make new friends, and be part of Buffalo's raddest crew. Beginners welcome, pros celebrated!
• •Headline: "Food Club" Perks Are Rolling In! Body: Join the Food Court Skatepark "Food Club" and get exclusive discounts on sessions, passes, and access to members-only events! It's our way of saying thanks for being part of the family. Sign up online or at the park!
• •Headline: McKinley Mall's Got a New Flavor: Shred! Body: Food Court Skatepark is serving up fresh lines daily inside the McKinley Mall. Come support a local spot dedicated to building the skate scene and having a blast. Grab your board, scooter, or skates and let's roll!