Brand Tone

Aspirational, Calm, and Minimalist

Brand Values

• •Aesthetic Cohesion
• •Mindful Moments
• •Quality and Curation
• •Creating Atmosphere

Best Practices

• •Use Evocative and Sensory Language
• •Keep it Minimal and Clean
• •Focus on the "Why," Not Just the "What"
• •Maintain a Gentle Call to Action
• •Ensure Visual and Textual Harmony

Social Perception

Niche and Visually Driven. Customers perceive Food and Vibes as a source for beautiful, "Instagrammable" homewares, appreciating the aesthetic appeal and seeing it as a boutique, online-only store for those seeking a minimalist, neutral-toned aesthetic.

Copy Examples

• •Your morning ritual, elevated. Our new handcrafted ceramic mug is designed to fit perfectly in your hands, turning your first coffee of the day into a quiet moment of joy. Find yours at the link in our bio.
• •Create a gentle moment with our classic ripple glasses. Perfect for iced coffee, fresh juice, or your favorite cocktail, their unique texture and form bring a touch of simple elegance to any drink. A beautiful addition to your curated glassware collection.
• •Inhale, Exhale, and Set the Table.
• •Home is a Feeling. Create Yours with Us.
• •It’s more than just kitchenware; it’s about the feeling it creates. Food and Vibes offers curated pieces for a more mindful home. Shop our collection and bring a new vibe to your space.