Tono de Marca

Professional, Trustworthy, Inspirational

Valores de Marca

• •Faith-Centered
• •Partnership
• •Quality & Tradition
• •Community
• •Service

Mejores Prácticas

• •Always Use the Language of "Partnership": Address your B2B audience as "partners," not just "customers." Frame communications around mutual goals, such as serving the community and spreading faith. This reinforces the collaborative value.
• •Maintain a Supportive and Professional Tone: Avoid overly casual slang or corporate jargon. The tone should be respectful, supportive, and clear, reflecting the brand's reliability and the serious nature of its mission.
• •Connect Products to a Higher Purpose: Don't just sell a book; sell a tool for spiritual growth. Don't just list a DVD; offer a resource for family discussion. Always link the product's features to the benefits for the end-user's faith and life.
• •Emphasize Reliability and Service: For a B2B audience, logistics are key. Highlight ease of ordering, reliable shipping, and dedicated support. This builds trust and shows you understand their business needs.
• •Be Inclusive of Your Niche: Use language that resonates with the Christian community (e.g., "congregation," "ministry," "fellowship," "spiritual growth") in an authentic way. This demonstrates a deep understanding of the partners' world and reinforces that Fontis is an insider, not an outsider, to their culture.

Percepción Social

Within its target market (Christian communities in Switzerland, Germany, and Austria), Fontis is perceived as a leading, reliable, and mainstream evangelical publisher. It is seen as a key supplier of religious literature and media. The rebranding effort in 2014 suggests the company is actively working to avoid being seen as dated, aiming for a "fresh design" to reach younger people. The broader public outside of this niche is likely unaware of the brand. For those who are, it is clearly identified with religious, specifically evangelical Christian, content.

Ejemplos de Copy

• •New for Autumn: Resources to Inspire Your Community, Now at Fontis Partner Shop.
• •Partnering to Share Hope. Welcome to your dedicated resource for faith-based media. Explore our new releases inside.
• •We are more than a publisher; we are a partner to hundreds of bookstores and churches across the region. Our mission is to provide you with high-quality, meaningful media that speaks to the heart of your community. #Fontis #ChristianPublishing #BookTrade #Partnership
• •The latest edition of the 'Hoffnung für alle' Bible, designed for modern readership. Featuring a clear layout and durable binding, it's the perfect cornerstone for your store's scripture collection and a timeless gift for any believer.
• •Equip your congregation for the upcoming holiday season. Order study guides and advent calendars in bulk before October 1st to ensure timely delivery. Your ministry is our priority.