Brand Tone

Educational, Conscious, and Gentle

Brand Values

• •Sustainability & Environmental Responsibility
• •Natural & Clean Ingredients
• •Ethical Production
• •Effectiveness
• •Transparency and Education

Best Practices

• •Lead with Your "Why": Start with the purpose behind the product. Always connect features (e.g., "solid bar") to the core value (e.g., "reducing plastic waste"). This reinforces the brand's mission.
• •Use a "Gentle but Effective" Framework: Pair calming words (e.g., nurture, gentle, pure, calm) with words that convey results (e.g., effective, powerful, rich, deep clean). This balance assures customers that natural products don't compromise on performance.
• •Weave in Core Values Consistently: Ensure that keywords like "Vegan," "Cruelty-Free," "Natural," and "Plastic-Free" are present in product descriptions, social media bios, and ad copy. These are key differentiators that your target audience is actively seeking.
• •Maintain an Educational and Calm Voice: Avoid hyperbole and urgent calls-to-action ("Buy Now! Limited Time!"). Instead, invite customers to "Discover," "Learn," or "Experience." The tone should be as clean and uncluttered as the product ingredients.
• •Champion the Lifestyle, Not Just the Product: Frame Fonte Lab as part of a larger movement towards conscious, sustainable living. Use aspirational language that speaks to a customer’s desire to live more mindfully, making them feel part of a community with shared values.

Social Perception

Trustworthy, ethical, and high-quality niche brand for conscious consumers, perceived as pure, safe, sophisticated, and authentic due to its natural formulations, minimalist branding, and 100% Mexican identity.

Copy Examples

• •Simplify your routine, not your standards. Our solid conditioner bar deeply nourishes with natural ingredients, leaving your hair soft and your conscience clear. Plastic-free, cruelty-free, and full of everything your hair needs. 🌿 #FonteLab #ConsciousBeauty #PlasticFree
• •Tired of plastic waste in your bathroom? Make the switch to a cleaner clean. Our shampoo bars offer a rich, effective lather without the bottle. Better for your hair, better for our planet. Discover the difference today.
• •Effective, Natural, Conscious. Experience hair and skincare that respects both your body and the environment. Welcome to Fonte Lab.
• •Stay fresh, naturally. Our formula is crafted with gentle, plant-based ingredients to provide effective odor protection without aluminum or harsh chemicals. Vegan, cruelty-free, and packaged for a sustainable lifestyle.
• •Did you know a single shampoo bar can replace up to three plastic bottles? At Fonte Lab, our mission is to create products that are as kind to the earth as they are to your skin. Learn more about our commitment to sustainability on our blog.