Brand Tone

Direct, Informative, Functional, Reassuring, Slightly Aspirational/Stylish, Sales-Oriented

Brand Values

• •Protection
• •Functionality
• •Affordability
• •Style (Secondary)
• •Variety/Choice
• •Customer Convenience

Best Practices

• •Prioritize clear and direct language, focusing on product features and benefits.
• •Emphasize protective qualities and practical functionality in descriptions.
• •Incorporate aspirational language related to style, but keep protection as the primary focus.
• •Use strong calls to action and highlight pricing and shipping benefits.
• •Maintain consistency across all platforms to build brand recognition and trust.

Social Perception

A reliable and affordable brand offering protective and stylish phone cases with a focus on functionality and customer satisfaction. Overcome potential concerns regarding reliability by providing excellent customer service and transparent communication.

Copy Examples

• •"Protect your iPhone with our Rugged TPU case. Impact-resistant and stylish."
• •"Clear Magnetic Case Compatible with Magsafe. Safeguard your phone and enjoy wireless charging."
• •"Wallet Phone Case with built-in card slots. The ultimate in protection and convenience."
• •"Shop now for the best price on beautiful and protective phone cases with fast shipping!"
• •"Mask Your Phone, Not Your Style. Discover our wide variety of cases for all phone models."