Brand Tone

Nourishing & Caring, Educational & Informative, Passionate & Authentic, Premium & High-Quality, Approachable & Friendly, Inspiring & Uplifting

Brand Values

• •Health & Wellness
• •Quality & Purity
• •Sustainability & Regenerative Agriculture
• •Transparency
• •Flavor & Culinary Enjoyment
• •Female-Founded & Led
• •Customer-Centricity

Best Practices

• •Embrace the Founder's Story: Continuously weave Alysa Seeland's personal health journey and passion into storytelling. This adds authenticity and reinforces the "caring" and "nourishing" aspects of the brand.
• •Educate with Passion: When discussing ingredients, benefits, or regenerative agriculture, do so with enthusiasm and a genuine desire to inform. Avoid overly technical jargon; instead, focus on the "why" and the positive impact.
• •Showcase Quality Visually and Verbally: Use high-quality imagery that reflects the natural, premium aspect of the products. Consistently use descriptive words like "regenerative," "pasture-raised," "organic," "fresh-infused," "slow-simmered" to reinforce the quality message.
• •Maintain an Uplifting and Supportive Voice: Frame communications in a positive and encouraging light. Focus on how FOND can support the customer's wellness journey and celebrate their steps towards better health.
• •Engage Authentically: In social media interactions, customer service, and all communications, respond with the same warmth, care, and passion that the brand stands for. Personalize responses where possible and show genuine appreciation for the community.

Social Perception

Trusted Quality, Effective for Health, Delicious & Flavorful, Ethical & Conscious Choice, Premium Product Worth the Price, Aspirational & Aligned with Wellness Lifestyles

Copy Examples

• •Headline: Sip Your Way to a Stronger You. Body: "Nourish your body from the inside out with FOND Bone Broth Tonics. Crafted with regeneratively-raised bones and infused with organic herbs, each jar is a delicious step towards vibrant health. Taste the goodness, feel the difference."
• •Headline: More Than Broth. It's a Foundation. Body: "At FOND, we believe true wellness starts with real food. That's why we slow-simmer our broths for 18+ hours and partner with Land to Market verified regenerative farms. It’s not just about delicious flavor; it’s about healing people and our planet, one sip at a time."
• •Headline: Finally, Bone Broth That’s Crave-Worthy. Body: "Forget bland. Our chef-crafted tonics, like zesty Lemon & Garlic or comforting Tomato & Thyme, are made with fresh, organic ingredients to delight your palate while boosting your well-being. Ready to elevate your daily ritual?"
• •Headline: From Our Founder’s Kitchen to Yours. Body: "Born from a personal journey to heal, FOND is made with the care and quality you’d expect from your own kitchen. Pasture-raised, organic, and always pure – because we believe everyone deserves food that truly nourishes. To your good health!"
• •Headline: The Secret’s in Our Soil (and Our Simmer). Body: "We’re proud to be Land to Market verified, supporting regenerative farms that heal the earth. This commitment to quality, from farm to jar, means a more nutrient-dense, flavorful broth for you. Discover the FOND difference."