Brand Tone

Aspirational yet Accessible, Customer-Focused and Helpful, Quality-Oriented and Trustworthy, Modern and Stylish

Brand Values

• •Quality
• •Customer Satisfaction
• •Variety and comprehensiveness
• •Value
• •Heritage and Experience
• •Functionality and Style

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone, personality traits, key messaging points, "do's and don'ts" for language, and examples. This ensures everyone writing for the brand is aligned.
• •Prioritize Clarity and Customer Benefits: While maintaining a stylish tone, always ensure the copy is easy to understand and clearly communicates the value and benefits of the products to the customer.
• •Be Authentic and Human: Avoid overly corporate or robotic language. Use a conversational and approachable style where appropriate, especially on social media, to connect with the audience. Testimonials show that customers appreciate a helpful and personal touch.
• •Maintain Consistency Across All Channels: The tone used on the website should align with social media posts, email marketing, and any advertising materials. This builds a cohesive brand identity.
• •Review and Refine Regularly: Periodically review existing copy and new content to ensure it consistently reflects the desired brand tone and values. Solicit feedback and be open to making adjustments as the brand evolves.

Social Perception

Customers perceive Fomahome as a provider of high-quality products, especially mattresses, with excellent customer service and a diverse selection. The brand aims to be seen as a go-to store for home furnishing needs, offering both style and substance.

Copy Examples

• •Craft Your Dream Home: Quality, Style, and Comfort Delivered.
• •Transform your everyday with pieces that speak to you. ✨ Discover curated collections designed for modern living and lasting comfort. What room are you refreshing next? #Fomahome #HomeInspo #StylishLiving
• •Experience the Fomahome difference. With over 70 years of crafting the perfect night's sleep, our mattresses blend heritage quality with innovative comfort. Wake up refreshed and ready for anything. #SweetDreams #QualitySleep
• •Your Home Deserves an Upgrade (and So Do You!) 😉 Special Savings Inside.
• •At Fomahome, we believe your home should be a sanctuary. That's why we're dedicated to providing an exceptional range of stylish, high-quality furnishings and decor, backed by service that makes you feel right at home. Let us help you create a space you'll love for years to come.