Brand Tone

Inspirational & Passionate, Joyful & Vibrant, Personal & Authentic, Conservation-Minded, Approachable & Educational

Brand Values

• •Love for Nature
• •Conservation
• •Joy & Positivity
• •Creativity & Self-Expression
• •Connection

Best Practices

• •Always Circle Back to Core Values: Ensure your copy consistently reflects the love for nature, joy, conservation, creativity, and connection that define the brand. Before publishing, ask: 'Does this sound like Follow the Sun Art? Does it uphold our mission?'
• •Use Vibrant and Evocative Language: Employ descriptive words that paint a picture, similar to how Anastasiya uses colors in her art. Words like 'vibrant,' 'joyful,' 'luminous,' 'wild,' 'serene,' and 'magical' align with the established tone.
• •Maintain a Personal and Authentic Voice: Write as Anastasiya would speak – with passion, sincerity, and a personal touch. Share snippets of inspiration or the story behind the art to build a stronger connection with the audience.
• •Integrate the Conservation Message Naturally: Weave in the importance of protecting nature without being overly preachy. It should feel like an inherent part of the brand's DNA, often linked to the inspiration behind the artwork.
• •Emphasize Connection and Positivity: Frame communications in an uplifting and inclusive way. Encourage interaction, share positive stories (like the 'happy' art descriptions), and aim to make people feel good when they engage with the brand.

Social Perception

Likely perceived as a brand that creates beautiful, uplifting, and nature-themed art. The emphasis on conservation may also resonate positively with environmentally conscious individuals. Customers are likely individuals who appreciate vibrant, nature-inspired art, perhaps those who share a love for the Californian coast, surfing, or wildlife. They probably value original, handcrafted items and the story behind the artist. They would perceive the brand as authentic and mission-driven. Her description of her work as 'happy' suggests customers feel an emotional uplift from her art.

Copy Examples

• •Instagram Post (Image of a new marine life painting): Dive into the vibrant hues of the deep! 🌊 This new piece, 'Ocean's Embrace,' was inspired by the incredible dance of light and life I witnessed on my last coastal hike. My hope is that it brings a splash of the wild's joyful energy into your home and reminds us of the precious ecosystems we need to protect. What wonders of the ocean inspire you? #FollowTheSunArt #MarineLife #OceanConservation #InspiredByNature #ArtForJoy
• •Website Banner (Homepage): Bring the vibrant spirit of the coast home. Explore original paintings and prints by Anastasiya Bachmanova, crafted with a passion for nature and a message of conservation. Let art illuminate your world. Follow the Sun.
• •Email Newsletter Excerpt (Announcing a new print collection): Hello, fellow sun seeker! I'm thrilled to share my latest collection of art prints, bursting with the joyful colors and wild beauty of the California coast. Each piece is a little piece of my heart, a moment of connection with nature I hope to share with you. Discover the new arrivals and let the sunshine in! As always, a portion of our proceeds supports local conservation efforts. Thank you for being part of the journey. ✨
• •Facebook Ad (Targeting nature lovers & art enthusiasts): Searching for art that speaks to your soul and celebrates the planet? ☀️ Follow the Sun Art offers vibrant paintings and prints inspired by the wild, crafted to bring joy and a reminder of nature's magic. Discover pieces that tell a story of adventure and conservation. Shop now and let your walls bloom! #ArtWithPurpose #NatureInspired #CaliforniaArtist #FollowTheSun
• •Product Description (For an art print of a landscape): Let 'Golden Hour Trail' transport you to those magical moments where the sun kisses the earth goodnight. This fine art print captures the warmth, energy, and serene beauty of a coastal sunset, rendered in vibrant acrylics. Inspired by countless evenings spent hiking and soaking in the natural splendor, it’s more than just a picture – it’s an invitation to pause, breathe, and reconnect with the wild. Perfect for bringing a touch of nature's calm and joy into your space. #LandscapeArt #SunsetLovers #FollowTheSunArt #WallArt #InspiredByNature