Brand Tone

Friendly and Approachable, Inspiring and Aspirational, Authentic and Passionate, Stylish and Unique, Slightly Playful/Whimsical

Brand Values

• •Customer Focus & Excellent Service
• •Uniqueness and Individuality
• •Quality and Craftsmanship
• •Creativity and Style
• •Irish Heritage
• •Positive Work Environment
• •Sustainability

Best Practices

• •Embrace 'Friendly Whimsy': Use warm, inviting language. Don't be afraid of a touch of playfulness or romanticism (e.g., 'treasure trove,' 'magical moments'). Smiley faces, where appropriate (like on their 'About Us' page), can reinforce this.
• •Highlight Irish Roots & Design: Casually weave in 'Designed in Ireland' or 'Irish owned' to reinforce authenticity and heritage, which is a clear part of their identity.
• •Speak to Individuality: Frame products as enabling self-expression and uniqueness. Use phrases that empower the customer's personal style (e.g., 'your unique story,' 'as individual as you are').
• •Focus on the Experience & Emotion: Sell the feeling and the moment, not just the product. Connect items to celebrations, special occasions, and creating memories. This aligns with their popular occasion wear and bridal lines.
• •Be Genuinely Helpful and Engaging: Mirror their renowned customer service in your copy. Encourage interaction, ask questions, and always sound approachable and ready to help, like a friendly stylist. Use storytelling to share the brand's journey and values.

Social Perception

Folkster is widely perceived as a beloved Irish brand, a go-to destination for unique, stylish, and high-quality occasion wear, especially for weddings (bridesmaids, guests) and debs. Customers appreciate the 'bohemian aesthetic' and the feeling of finding a 'treasure trove' of items. They are known for excellent, friendly, and personal customer service, making the shopping experience, particularly for bridal, very positive and memorable. The brand is seen as authentic, with a strong Irish identity and a commitment to quality. Social media presence is strong and engaging, reinforcing their stylish and friendly image. They are considered a reputable and reliable source for distinct fashion and homeware pieces.

Copy Examples

• •Be unforgettable. ✨ Our new collection of head-turning gowns and dazzling accessories has arrived. Crafted with love in Ireland, for moments you'll cherish forever. Find your magic at Folkster.
• •Your love story is unique. Your dress should be too. Discover Folkster Bridal – where bohemian dreams and timeless elegance meet. Designed in Ireland for the bride who walks her own path. Book your appointment and let's find 'the one', together. 😊
• •Home is where your story begins. ✨ Add a touch of Folkster magic to every room with our curated collection of unique homewares. Handpicked treasures to make your space truly yours.
• •Spotted in #Folkster! 😍 We absolutely ADORE seeing how you style your Folkster finds! @[CustomerHandle] you look incredible! Thanks for sharing the Folkster love and making our day brighter! ✨ Tag us for your chance to be featured!
• •More than just a dress shop. We're a family, a team of stylists, and lovers of all things beautiful! Our mission? To help you find pieces you'll adore and provide a sprinkle of Folkster joy along the way. Got a question? We're always here for a chat! 😊