Brand Tone

Inspiring, Quality-focused, and Approachable

Brand Values

• •Quality and Durability
• •Creativity and Empowerment
• •Customer Support and Satisfaction
• •Inspiration and Design Expertise
• •Accessibility (to good design)

Best Practices

• •Always Emphasize Quality & Design Curation: Continuously highlight that fabrics are selected by designers and are of high quality (e.g., "designer-picked," "premium upholstery," "lasting style").
• •Use Inspiring and Action-Oriented Language: Employ verbs and phrases that encourage creativity and project initiation (e.g., "transform your space," "create your dream," "discover the possibilities," "get started").
• •Maintain an Approachable and Helpful Voice: Write as if offering friendly advice. Use clear, direct language. Offer solutions and support (e.g., "We're here to help," "explore our guides," "find your perfect match").
• •Showcase the "Why" Behind the "What": Don't just describe the fabric; explain the benefit or feeling it brings (e.g., "Create a cozy retreat with our chenilles," "Add a touch of modern elegance with our linens"). Connect fabrics to lifestyles and desired aesthetics.
• •Be Visually Consistent with Tone: Ensure that the copy is always paired with high-quality, inspiring visuals that reflect the modern, stylish, and creative brand image. The words and images should work together to tell the same story.

Social Perception

Positive for Quality and Aesthetics, Reliable for Project Needs, Appreciative of Customer Service, Seen as a Source of Inspiration

Copy Examples

• •Headline: Unlock Your Inner Designer. Body: Dreaming of a fresh look? Our designer-curated fabrics make it easy. From plush velvets to durable performance weaves, find the perfect material to bring your vision to life. Get started with $1 Snips today!
• •Headline: Built to Last, Styled to Love. Body: Why choose between beauty and durability? At Folio Fabrics, our upholstery collections come with a 50-year warranty, ensuring your creations stay stunning for decades. Explore fabrics that perform.
• •Headline: Your Next Project Starts Here. Body: Feel the inspiration! Whether it's a statement armchair or chic new drapes, Folio Fabrics offers endless possibilities. Dive into our vibrant collections and let your creativity flow. What will you make next?
• •Headline: From Our Designers to Your Home. Body: Get that professionally styled look, made by you. Our fabrics are handpicked by interior design experts, bringing you on-trend patterns and timeless textures for all your DIY upholstery and decor dreams.
• •Headline: Fabric Shopping, Made Fun & Simple. Body: No more guessing games! With $1 samples (and the cost credited back to you!), plus expert advice on our blog, finding the ideal fabric is a joy. Discover your perfect match with Folio Fabrics.