Brand Tone

Friendly, Approachable, Community-Oriented, Helpful, Service-Oriented, Trustworthy, and Traditional.

Brand Values

• •Freshness and Quality
• •Friendliness and Customer Service
• •Local Proximity and Convenience
• •Community Connection
• •Sustainability and Responsibility

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart that outlines core brand attributes (e.g., Friendly, Local, Fresh) and provides "This, Not That" examples (e.g., "Warm & Welcoming, Not Overly Casual"; "Informative & Helpful, Not Patronizing"). This helps writers understand the nuances.
• •Prioritize "Frisch und Fründlich": Ensure these two core concepts ("fresh and friendly") are a filter for all communication. Does the copy sound welcoming? Does it highlight the quality and freshness of products or the shopping experience?
• •Embrace Local Language & Sensibilities: Continue using Swiss German phrases like "Öise Lade" where appropriate, reinforcing the local connection. Be mindful of cultural nuances that resonate with the Swiss audience.
• •Focus on Community Stories: Share content that highlights local producers, community events Volg is involved in, or stories from local customers (with permission). This authentically reflects the "village shop" value.
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they consistently align with the established tone and values. Provide feedback and training to content creators as needed.

Social Perception

Customers likely perceive Volg as a reliable, local convenience store that offers fresh products and a friendly shopping experience. The emphasis on "Dorfplatz" (village square) and local needs resonates with this. The general public in areas served by Volg likely sees it as a familiar and essential local retailer.

Copy Examples

• •Headline (Website/Social Media): "Your daily dose of freshness, just around the corner. That's Volg – your friendly village shop."
• •Social Media Post (Instagram): "What’s cooking tonight? 🍳 Find all your fresh ingredients and a little inspiration at your local Volg! #ÖiseLade #FreshFromVolg #SupportLocal"
• •Product Description (Online): "Our crispy bread, baked fresh daily. Perfect for your breakfast or a hearty 'Znüni'. Taste the freshness of your Volg village shop!"
• •About Us Snippet: "More than just a store, Volg is a part of your community. We're proud to bring fresh products and a friendly smile to your village, every day. #VolgFamily #FrischUndFründlich"
• •Promotional Text: "This week's Volg specials: Fresh, local, and always a great deal! Pop in and say hello – we’re looking forward to seeing you! 😊"