Brand Tone

Professional, Technical, Empowering, Aspirational, Premium, Quality-Focused

Brand Values

• •Freedom and Independence
• •Innovation and Modern Design
• •Quality and Reliability
• •Convenience

Best Practices

• •Focus on Empowering Benefits, Not Just Features: Connect every feature to a feeling of independence or a tangible lifestyle improvement.
• •Use Premium & Aspirational Language: Consistently use words like "premium," "engineered," "sleek," "effortless," and "unrestricted" to reinforce the high-end positioning.
• •Build Authority and Trust: Leverage the reputation of the brands it carries by using phrases like "As an authorized dealer of Pride Mobility" to build credibility.
• •Target the "Active User" Persona: Speak to the desire for an unrestricted lifestyle, appealing to anyone who desires to travel, explore, and maintain an active social life.
• •Create a "Why Foldngo" Narrative: Develop a strong brand story or mission statement to differentiate from other online retailers and explain the commitment to specialized, high-quality solutions.

Social Perception

Limited brand recognition, primarily perceived indirectly through the high-quality products it resells. There's a significant risk of confusion with a similarly named company that has negative customer service reviews.

Copy Examples

• •Unfold Your World. The journey doesn’t stop. Our premium, lightweight folding powerchairs are engineered for freedom. Explore with confidence.
• •Power, portability, and pure possibility. The Jazzy Carbon, crafted from lightweight carbon fiber, is your partner for every adventure. Weighing just 43 lbs, it’s built to go wherever life takes you. #Foldngo #PowerOfPortability #WheelchairTravel #Independence
• •Meet the Movo Libby. At only 33 lbs, it redefines what a powerchair can be. Its innovative cross-folding frame makes storage and air travel effortless. With dual-mode operation for both user and caregiver, Libby offers flexible, reliable mobility without compromise.
• •Don't let weight hold you back. Discover our ultralight carbon fiber powerchairs.
• •Foldngo - Premium Folding Powerchairs. Free shipping across Canada. Lightweight, travel-friendly electric wheelchairs from top brands like Pride & Sunrise Medical. Regain your freedom today.