Brand Tone

Practical & Solution-Oriented, Confident & Value-Driven, Relatable & Approachable, Stylish & Modern

Brand Values

• •Innovation & Practicality
• •Quality & Durability
• •Value & Accessibility
• •Customer Satisfaction
• •Convenience

Best Practices

• •Focus on the "Why": Always tie back to the core problem Foldies solves – the inconvenience of traditional sunglasses. Emphasize the freedom and practicality of the folding design.
• •Highlight Value, Not Just Price: While affordability is key, frame it as "smart value" or "premium quality without the luxury markup" rather than just "cheap."
• •Keep it Clever and Concise: Use witty, short, and memorable phrases that reflect the smart, innovative nature of the product. Think "pocket-friendly," "travel-ready," "foldable freedom."
• •Show, Don't Just Tell (Visually and Textually): Use visuals (like on TikTok and Instagram) that clearly demonstrate the folding mechanism and portability. Accompany with text that reinforces these benefits.
• •Maintain a Confident but Approachable Voice: Be proud of the product's innovation and quality compared to competitors, but maintain a friendly, customer-centric tone in all communications, from ad copy to customer service.

Social Perception

Positive, Smart Purchase, Travel-Friendly, Good Quality for the Price

Copy Examples

• •Headline: Stop Sitting on Your Sunglasses. Start Pocketing Them. Body: Tired of bulky cases and bent frames? Foldies®️ offer timeless style that collapses to fit your life. Polarized, durable, and always ready. #Foldies #PocketPerfect
• •Headline: Big Style. Tiny Package. Body: Get the premium look and UV protection you demand, without the premium price or the awkward carry. Foldies®️ fold up to go wherever you do. Explore our collection.
• •Headline: Travel Lighter, See Clearer. Body: Don’t let your shades weigh down your adventures. Foldies® deliver 7-layer polarized lens technology in a revolutionary folding design. Your new travel essential.
• •Headline: The Only Thing Better Than Finding the Perfect Sunglasses? Finding Out They Fold. Body: Classic designs meet ultimate convenience. Our Foldies® come with a stylish leather case and a 2-year warranty. Experience the freedom of foldable.
• •Headline: Smart Design. Smarter Price. Body: Why pay a fortune for folding sunglasses when you can get superior quality and style for less? Foldies® were born from the idea that you deserve both.