Brand Tone

empowering, creative, and community-focused

Brand Values

• •Creativity and Self-Expression
• •Professional Quality
• •Community and Support
• •Innovation

Best Practices

• •Always address the audience as creative professionals (e.g., "artist", "stylist") to empower them.
• •Balance creative flair with functional benefits, emphasizing professional quality (e.g., "no-slip grip", "durable").
• •Maintain an encouraging, upbeat, positive, and celebratory tone, using vibrant language and appropriate emojis.
• •Foster community by actively inviting engagement and sharing (e.g., "Join the Flair family", "Show us your creations").
• •Ensure visual and verbal consistency, matching copy's style to the brand's clean, modern, and colorful aesthetic.

Social Perception

Positive, viewed as modern and innovative in the professional hair supply industry. Authentic user-generated content positions the brand as desirable and trusted. The emphasis on custom and colorful designs enhances the experience for both stylists and clients.

Copy Examples

• •Level up your lift! ✨ Our new Rose Gold Embossed Foils are engineered for the perfect grip and zero slip. Stop blending in and start creating the moments your clients live for. Tag a stylist who needs to add some flair to their station! #FoilsAndFlair #HairFoils #BalayageArtist #ModernStylist #UnleashYourCreativity
• •Your art is unique. Your tools should be too. With Foils and Flair Custom Foils, you can print your logo, name, or signature pattern directly onto our professional-grade, embossed foils. Give your clients a bespoke experience from the moment the foils go in. Built for precision, designed for flair.
• •Tired of Boring Foils? So Were We. Shop Creative Foils for Creative Stylists.
• •It’s time for a glow-up, stylist. See what’s new inside.
• •More Than Foil. It's Your Signature. // Professional Foils for the Modern Artist.