Brand Tone

Authentic & Personal, Reflective & Thoughtful, Creative & Appreciative (of Art & Nature), Slightly Eclectic/Varied

Brand Values

• •Creativity & Self-Expression
• •Authenticity & Transparency
• •Personal Growth & Development
• •Environmental Responsibility
• •Accessibility & Sharing

Best Practices

• •Write from the Artist's Perspective: Use 'I' and 'my' to maintain the personal connection. Share the 'why' behind the art or product.
• •Embrace Authenticity: Don't shy away from sharing the artistic process, inspirations, and even reflections on broader life topics as Dylan does in the blog and book descriptions.
• •Highlight Core Values: Regularly weave in mentions of creativity, personal growth, and environmental responsibility (like the tree planting initiative) where relevant.
• •Maintain a Reflective and Thoughtful Voice: Even in short social media posts, aim for a slightly deeper or more introspective angle than purely descriptive text. Ask questions to engage the audience.
• •Ensure Visual and Textual Harmony: The tone of the copy should match the visual style of the artwork and the overall website aesthetic – likely leaning towards calm, inspiring, and authentic.

Social Perception

Emerging & Multifaceted Artist, Positively Associated with Causes, Intellectually Engaging, Customer Service Focused (Implied)

Copy Examples

• •Instagram Post (New Artwork): Diving into new palettes and letting the mind wander. This latest piece, 'Whispers of the Woods,' is all about finding the quiet magic in nature. What does it evoke for you? Available as a print – link in bio. #ArtsByDylan #NewArt #NatureInspired #CreativeJourney #SupportArtists
• •Product Description (Print): Bring a touch of serene contemplation to your space. This fine art print, 'Celestial Dream,' captures a moment of quiet wonder, born from personal reflection. Printed on high-quality, archival paper to ensure its beauty lasts. Every purchase also plants a tree, helping us give back to the inspiration that fuels this art. #DylanCarpowichArt #ArtForYourHome #ThoughtfulArt #EcoConscious
• •Blog Post Snippet (Promoting Personal Development Log): We all have days where we fall short. I created the 'Personal Development Log' from my own stumbles and learnings, aiming for a simple, honest tool to track those small steps towards bigger changes. It’s not about perfection, but progress. Read more about the journey behind it on the blog. #PersonalGrowth #SelfHelp #AuthenticLiving #ArtsByDylan
• •Tweet/X Post: Exploring the intersection of [current blog topic, e.g., 'masculinity and modernity']. Art isn't just about what we see, but how it makes us think. Join the conversation on the latest Arts By Dylan blog post. [Link] #ArtAndIdeas #DylanCarpowich #CulturalDialogue
• •Email Newsletter Subject Line: New Art, Fresh Perspectives & A Greener Planet with Arts By Dylan 🌳 Body Snippet: Hello [Name], This month at Arts By Dylan, I'm excited to share new pieces inspired by [briefly mention inspiration], alongside some thoughts on [mention blog theme]. Remember, every piece you welcome into your life from my studio helps plant a tree – a small act of creativity and care for our world. Discover what's new...