Brand Tone

Informative & Helpful, Confident & Assuring, Adventure-Oriented & Comfort-Focused, Customer-Centric

Brand Values

• •Comfort & Convenience
• •Reliability & Performance
• •Innovation & Technology
• •Customer Satisfaction
• •Sustainability & Environmental Consideration

Best Practices

• •Focus on the "Why": Always connect product features back to the core benefit for the RVer – more comfort, longer adventures, easier living, peace of mind.
• •Use Solution-Oriented Language: Frame products as solutions to common RV pain points (e.g., "Tired of running out of hot water?" "Need reliable cooling in remote spots?").
• •Maintain a Helpful, Expert Voice: Share knowledge, tips, and clear instructions. Position Fogatti as a knowledgeable partner in the RV lifestyle, not just a product seller.
• •Incorporate a Sense of Freedom and Adventure: Use evocative language that speaks to the desires of RVers – exploring, escaping, enjoying nature – and how Fogatti products enable this.
• •Be Authentic and Transparent: Acknowledge the realities of RVing. When discussing technical aspects or addressing potential concerns (like installation), be straightforward and provide clear, helpful information. Highlight safety and reliability with specific certifications where applicable.

Social Perception

Positive for Product Performance (Especially Water Heaters), Appreciation for Specific Features, Generally Good Customer Service, but with some installation challenges and temperature control concerns.

Copy Examples

• •Headline: Endless Hot Showers, Endless Adventures. Body: Don't let a limited hot water supply cut your journey short. Fogatti tankless water heaters deliver instant, an unending stream of hot water, so you can refresh and recharge for whatever the road holds next. Live the RV dream, comfortably.
• •Headline: Upgrade Your RV, Elevate Your Comfort. Body: Experience the difference with Fogatti. Our high-performance RV appliances are engineered for reliability and ease, from quick-heating tankless water heaters to compact, efficient air conditioners. Make every trip exceptional.
• •Headline: Adventure Calls. Fogatti Answers with Warmth. Body: Chasing mountain views or lakeside serenity? Fogatti ensures you bring the comforts of home along. Our reliable tankless water heaters and outdoor gear are built for the wild, so you can focus on the experience, not the essentials.
• •Headline: Smart Tech, Seamless Journeys. Body: Fogatti integrates advanced technology into every appliance, giving you precise control and peace of mind. Enjoy features like digital temperature displays and energy-efficient performance, making your RV lifestyle simpler and more enjoyable.
• •Headline: Built for the Road Ahead. Backed by Fogatti. Body: Invest in comfort that lasts. Fogatti appliances are designed for the demands of RV travel, offering durable construction and dependable operation. Plus, with our dedicated customer support, we're always here to help you on your way.